Seasonal Facebook Ads Management
Budget: $30 – $250 USD
I need a social-savvy partner to keep my Facebook page active all year and then shift into high-gear the moment hail strikes.
During the off-season you’ll publish one fresh, engagement-focused post each week. Light, helpful pieces that homeowners and local businesses will actually stop to read are what I’m after—think tips, quick polls, or short videos rather than hard sells. Any paid campaigns you run in this period should stay broad but relevant to people who could be affected by future and current/recent hail damage. When I decide to sweeten the pot, you’ll fold “discounts and offers” messaging into both the organic copy and the ads.
Once hail season arrives, speed matters. I’ll count on you to act on the alerts I forward and spin up tightly geo-targeted Facebook ads in the affected ZIP codes within hours. The creative can build off our evergreen assets, but the copy must speak directly to homeowners and businesses that have just been hit—urgency, empathy, and a clear call to schedule repairs.
Essential deliverables
• Weekly organic post: copy, image/video, and scheduling
• Off-season ad set: broad regional targeting, A/B tested creative
• On-demand hail-event ad set: hyper-local targeting launched within 12 hours of a storm
• Simple monthly report: reach, engagement, CTR, and any lead data pulled from Meta Ads Manager
I manage the budget on my end as well as desired content that I will forward.
During the off-season you’ll publish one fresh, engagement-focused post each week. Light, helpful pieces that homeowners and local businesses will actually stop to read are what I’m after—think tips, quick polls, or short videos rather than hard sells. Any paid campaigns you run in this period should stay broad but relevant to people who could be affected by future and current/recent hail damage. When I decide to sweeten the pot, you’ll fold “discounts and offers” messaging into both the organic copy and the ads.
Once hail season arrives, speed matters. I’ll count on you to act on the alerts I forward and spin up tightly geo-targeted Facebook ads in the affected ZIP codes within hours. The creative can build off our evergreen assets, but the copy must speak directly to homeowners and businesses that have just been hit—urgency, empathy, and a clear call to schedule repairs.
Essential deliverables
• Weekly organic post: copy, image/video, and scheduling
• Off-season ad set: broad regional targeting, A/B tested creative
• On-demand hail-event ad set: hyper-local targeting launched within 12 hours of a storm
• Simple monthly report: reach, engagement, CTR, and any lead data pulled from Meta Ads Manager
I manage the budget on my end as well as desired content that I will forward.