Pure Floors Social Media Management
Budget: $10 – $150 CAD
### Project Brief: Organic Social Media Management for Pure Floors
**Date:** August 5, 2026
**Client:** Pure Floors
**Project Name:** Organic Social Media Optimization (SMO) & Content Management
---
#### 1. Executive Summary
We are seeking an experienced and proactive social media freelancer to build, manage, and grow the organic presence for a flooring company . The primary goal is to establish a professional brand image, engage with a local audience and industry professionals, and generate leads through consistent, high-quality content on **LinkedIn, Instagram, and Facebook**.
This is a monthly recurring project. The freelancer is expected to handle both the **creation of the social media accounts** (where not yet established) and the ongoing content management.
---
#### 2. Core Objective
- To build a professional and engaging social media presence for Pure Floors from the ground up.
- To showcase high-quality flooring work, build trust within the community, and establish a network with complementary businesses (e.g., realtors, construction companies, builders, interior designers).
- To drive engagement and traffic, ultimately generating leads for the business.
---
#### 3. Scope of Work (Monthly Basis)
The freelancer will be responsible for the following for **LinkedIn, Instagram, and Facebook**.
**A. Account Creation & Setup (Initial Month)**
The client currently has a Facebook page but does NOT have active Instagram or LinkedIn accounts. The freelancer must assist with or handle the creation of these accounts.
- **Instagram:** Create a new business/creator Instagram account for Pure Floors.
- **LinkedIn:** Create a LinkedIn Company Page for Pure Floors. (Note: The client does not have a personal LinkedIn profile with connections. The freelancer must work around this—this may require setting up a basic personal profile or using an alternative method to create the page, such as using a VPN or specific workarounds. The freelancer's expertise is needed here.)
- **Facebook:** Optimize the existing Facebook page (https://www.facebook.com/people/Pure-Floors/61591079805039/).
- **Handover:** The freelancer will set up the accounts and then provide full admin access to the client.
**B. Account Optimization**
- **Profile Optimization:**
- Use the company logo as the profile picture.
- Write a compelling, keyword-rich bio that describes the business and its services (flooring installation, sales, etc.).
- Ensure the link to the website is prominently and correctly placed.
- **Content Theme Setup:**
- Develop a consistent visual theme and tone of voice for the brand across all three platforms.
**C. Content Creation & Management**
The freelancer will be responsible for creating and curating all content.
- **Content Creation:**
- **Posts:** Create **10 unique posts per month** (combined across platforms, or tailored per platform). Each post will be sent to the client for approval before publishing.
- **Reels:** Create **2 high-quality, short-form video reels per month** (featuring flooring projects, tips, or behind-the-scenes content).
- **Stories:** Create **2 Instagram/Facebook Stories per month** to share on-the-go content, promotions, or quick tips.
- **Content Approval Process:**
- Captions and visuals will be drafted and sent to the client for review/edits.
- The client will have the final approval on all content before it is published.
- **Content Standards:**
- **Visuals:** Use visually appealing images and graphics.
- **Hashtags:** Research and utilize relevant, high-performing hashtags, including a mix of popular and niche-specific tags (e.g., #FlooringInstallation, #CalgaryContractors, #HomeRenovation).
- **Branded Hashtag:** Create and promote a unique hashtag for the client to encourage user-generated content.
**D. Community Management & Engagement**
The freelancer must actively work to build a community, not just post content.
- **Audience Engagement:**
- **Direct Interaction:** Respond to comments and direct messages promptly and professionally.
- **Proactive Outreach:** Actively identify, follow, and engage with complementary businesses (realtors, builders, construction companies, interior designers) in the target area.
- **Relationship Building:** Like, comment, and participate in conversations on relevant accounts to build relationships that could lead to referrals and partnership opportunities.
- **Targeting:** All engagement should be geographically targeted to the client's service area.
**E. Analytics & Reporting**
- **Performance Reporting:** Provide a monthly analytics report summarizing the performance of the social media accounts.
- Metrics should include reach, engagement (likes, comments, shares), follower growth, and click-through rates to the website.
---
#### 4. Platform Strategy Notes
- **Facebook & Instagram:** Focus on visual storytelling (photos and reels) of completed flooring projects. Target homeowners and interior decor enthusiasts.
- **LinkedIn:** Focus on a more professional approach. Share industry insights, project case studies (e.g., commercial work), company culture, and connect with industry peers like construction managers and realtors. **Note:** The strategy for LinkedIn must be distinctly different from Instagram/Facebook, tailored for a B2B audience.
---
#### 5. Key Concerns Addressed
The following points are critical requirements for this project and have been raised as concerns in previous discussions:
- **Account Creation:** The freelancer is expected to take full responsibility for setting up the Instagram and LinkedIn pages. The client is unable to create these due to technical restrictions. The freelancer must find a solution (e.g., VPN, temporary connection setup, etc.) to get these accounts created and then transfer full ownership to the client.
- **Results & Growth:** The client expects to see growth in followers, likes, and engagement. While we understand that organic results cannot be 100% guaranteed due to algorithm factors, the freelancer is expected to:
- Implement aggressive and smart growth strategies.
- Leverage paid social boosting (at the client's expense, to be discussed separately) if needed to jumpstart page growth.
- Provide detailed monthly reports showing month-over-month growth.
- **Please note:** The client's expectation is that the page will see tangible, positive growth. Success will be measured by an increase in followers, engagement rates, and ideally, inbound inquiries.
---
#### 6. Budget & Payment Terms
- **Core Scope (Facebook, Instagram, LinkedIn):**
- **Monthly Retainer:** **$135.00 CAD per month**.
- **Invoicing:** Milestones will be created automatically each month via a subscription model through the Freelancer.com platform.
- **Onboarding:** The first month's work will include the setup of the new accounts, which is considered part of the standard monthly scope.
---
#### 7. Required Assets
To begin, the freelancer will require the following from the client:
- **Facebook Access:** Admin access to the existing Facebook page.
- **Visual Assets:** High-resolution logo, photos of recent projects (these can be provided by the client or sourced by the freelancer as needed), and any brand color codes.
- **Business Information:** Full address, phone number, website, and a brief overview of the services offered (e.g., hardwood, vinyl, tile installation, etc.).
---
#### 8. Freelancer Requirements
- **Proactive Communication:** The freelancer must maintain clear, timely, and professional communication at all stages of the project.
- **Problem-Solving:** The freelancer must demonstrate the ability to overcome technical challenges, such as account creation restrictions.
- **Quality of Work:** The freelancer is expected to deliver high-quality, error-free content and maintain professional communication throughout the engagement. Delays in communication or subpar work will be grounds for project cancellation.
- **Portfolio:** The freelancer should provide relevant case studies, sample graphics, or reels demonstrating previous social media management experience, preferably in the home services or construction industry.
---
#### 9. Key Agreement on Terms
- **Client Responsibility:** The client is responsible for providing feedback and approvals on content in a timely manner to ensure the monthly schedule is met.
- **No Guarantees:** While the client expects significant growth and results, the freelancer is not expected to "guarantee" a specific number of followers, likes, or views, as these metrics depend on the platform's algorithms and cannot be fully controlled.
---
**Note to New Freelancer:** Please review this brief carefully and submit a proposal that outlines how you will achieve these goals. Your response should include:
1. Confirmation that you can create the LinkedIn and Instagram accounts from scratch.
2. Relevant case studies or sample work.
3. Your strategy for achieving measurable growth in followers and engagement.
4. Confirmation of your ability to meet the budget of $135 CAD per month.
**Date:** August 5, 2026
**Client:** Pure Floors
**Project Name:** Organic Social Media Optimization (SMO) & Content Management
---
#### 1. Executive Summary
We are seeking an experienced and proactive social media freelancer to build, manage, and grow the organic presence for a flooring company . The primary goal is to establish a professional brand image, engage with a local audience and industry professionals, and generate leads through consistent, high-quality content on **LinkedIn, Instagram, and Facebook**.
This is a monthly recurring project. The freelancer is expected to handle both the **creation of the social media accounts** (where not yet established) and the ongoing content management.
---
#### 2. Core Objective
- To build a professional and engaging social media presence for Pure Floors from the ground up.
- To showcase high-quality flooring work, build trust within the community, and establish a network with complementary businesses (e.g., realtors, construction companies, builders, interior designers).
- To drive engagement and traffic, ultimately generating leads for the business.
---
#### 3. Scope of Work (Monthly Basis)
The freelancer will be responsible for the following for **LinkedIn, Instagram, and Facebook**.
**A. Account Creation & Setup (Initial Month)**
The client currently has a Facebook page but does NOT have active Instagram or LinkedIn accounts. The freelancer must assist with or handle the creation of these accounts.
- **Instagram:** Create a new business/creator Instagram account for Pure Floors.
- **LinkedIn:** Create a LinkedIn Company Page for Pure Floors. (Note: The client does not have a personal LinkedIn profile with connections. The freelancer must work around this—this may require setting up a basic personal profile or using an alternative method to create the page, such as using a VPN or specific workarounds. The freelancer's expertise is needed here.)
- **Facebook:** Optimize the existing Facebook page (https://www.facebook.com/people/Pure-Floors/61591079805039/).
- **Handover:** The freelancer will set up the accounts and then provide full admin access to the client.
**B. Account Optimization**
- **Profile Optimization:**
- Use the company logo as the profile picture.
- Write a compelling, keyword-rich bio that describes the business and its services (flooring installation, sales, etc.).
- Ensure the link to the website is prominently and correctly placed.
- **Content Theme Setup:**
- Develop a consistent visual theme and tone of voice for the brand across all three platforms.
**C. Content Creation & Management**
The freelancer will be responsible for creating and curating all content.
- **Content Creation:**
- **Posts:** Create **10 unique posts per month** (combined across platforms, or tailored per platform). Each post will be sent to the client for approval before publishing.
- **Reels:** Create **2 high-quality, short-form video reels per month** (featuring flooring projects, tips, or behind-the-scenes content).
- **Stories:** Create **2 Instagram/Facebook Stories per month** to share on-the-go content, promotions, or quick tips.
- **Content Approval Process:**
- Captions and visuals will be drafted and sent to the client for review/edits.
- The client will have the final approval on all content before it is published.
- **Content Standards:**
- **Visuals:** Use visually appealing images and graphics.
- **Hashtags:** Research and utilize relevant, high-performing hashtags, including a mix of popular and niche-specific tags (e.g., #FlooringInstallation, #CalgaryContractors, #HomeRenovation).
- **Branded Hashtag:** Create and promote a unique hashtag for the client to encourage user-generated content.
**D. Community Management & Engagement**
The freelancer must actively work to build a community, not just post content.
- **Audience Engagement:**
- **Direct Interaction:** Respond to comments and direct messages promptly and professionally.
- **Proactive Outreach:** Actively identify, follow, and engage with complementary businesses (realtors, builders, construction companies, interior designers) in the target area.
- **Relationship Building:** Like, comment, and participate in conversations on relevant accounts to build relationships that could lead to referrals and partnership opportunities.
- **Targeting:** All engagement should be geographically targeted to the client's service area.
**E. Analytics & Reporting**
- **Performance Reporting:** Provide a monthly analytics report summarizing the performance of the social media accounts.
- Metrics should include reach, engagement (likes, comments, shares), follower growth, and click-through rates to the website.
---
#### 4. Platform Strategy Notes
- **Facebook & Instagram:** Focus on visual storytelling (photos and reels) of completed flooring projects. Target homeowners and interior decor enthusiasts.
- **LinkedIn:** Focus on a more professional approach. Share industry insights, project case studies (e.g., commercial work), company culture, and connect with industry peers like construction managers and realtors. **Note:** The strategy for LinkedIn must be distinctly different from Instagram/Facebook, tailored for a B2B audience.
---
#### 5. Key Concerns Addressed
The following points are critical requirements for this project and have been raised as concerns in previous discussions:
- **Account Creation:** The freelancer is expected to take full responsibility for setting up the Instagram and LinkedIn pages. The client is unable to create these due to technical restrictions. The freelancer must find a solution (e.g., VPN, temporary connection setup, etc.) to get these accounts created and then transfer full ownership to the client.
- **Results & Growth:** The client expects to see growth in followers, likes, and engagement. While we understand that organic results cannot be 100% guaranteed due to algorithm factors, the freelancer is expected to:
- Implement aggressive and smart growth strategies.
- Leverage paid social boosting (at the client's expense, to be discussed separately) if needed to jumpstart page growth.
- Provide detailed monthly reports showing month-over-month growth.
- **Please note:** The client's expectation is that the page will see tangible, positive growth. Success will be measured by an increase in followers, engagement rates, and ideally, inbound inquiries.
---
#### 6. Budget & Payment Terms
- **Core Scope (Facebook, Instagram, LinkedIn):**
- **Monthly Retainer:** **$135.00 CAD per month**.
- **Invoicing:** Milestones will be created automatically each month via a subscription model through the Freelancer.com platform.
- **Onboarding:** The first month's work will include the setup of the new accounts, which is considered part of the standard monthly scope.
---
#### 7. Required Assets
To begin, the freelancer will require the following from the client:
- **Facebook Access:** Admin access to the existing Facebook page.
- **Visual Assets:** High-resolution logo, photos of recent projects (these can be provided by the client or sourced by the freelancer as needed), and any brand color codes.
- **Business Information:** Full address, phone number, website, and a brief overview of the services offered (e.g., hardwood, vinyl, tile installation, etc.).
---
#### 8. Freelancer Requirements
- **Proactive Communication:** The freelancer must maintain clear, timely, and professional communication at all stages of the project.
- **Problem-Solving:** The freelancer must demonstrate the ability to overcome technical challenges, such as account creation restrictions.
- **Quality of Work:** The freelancer is expected to deliver high-quality, error-free content and maintain professional communication throughout the engagement. Delays in communication or subpar work will be grounds for project cancellation.
- **Portfolio:** The freelancer should provide relevant case studies, sample graphics, or reels demonstrating previous social media management experience, preferably in the home services or construction industry.
---
#### 9. Key Agreement on Terms
- **Client Responsibility:** The client is responsible for providing feedback and approvals on content in a timely manner to ensure the monthly schedule is met.
- **No Guarantees:** While the client expects significant growth and results, the freelancer is not expected to "guarantee" a specific number of followers, likes, or views, as these metrics depend on the platform's algorithms and cannot be fully controlled.
---
**Note to New Freelancer:** Please review this brief carefully and submit a proposal that outlines how you will achieve these goals. Your response should include:
1. Confirmation that you can create the LinkedIn and Instagram accounts from scratch.
2. Relevant case studies or sample work.
3. Your strategy for achieving measurable growth in followers and engagement.
4. Confirmation of your ability to meet the budget of $135 CAD per month.