Personal Brand & Social Media Management
Budget: $250 – $750 USD
I’m looking for a freelancer to help me build and manage my personal brand as a leader in AI and real estate, and to take ownership of my social media presence and content.
Who I am
My name is Lawin Chandra. I’m the Founder & CEO of aiRaiz, an AI-powered capital raising platform for alternative investments (real estate, private equity, VC, infrastructure). I’ve managed multi-billion real estate portfolios, studied AI at Oxford, and written two books on PropTech and AI in real estate.
I now want to scale my personal brand and position myself clearly as a global AI & real estate leader, while also driving visibility and leads for aiRaiz.
What I need from you
I’m looking for someone who can:
Define my personal brand
Clarify my positioning, key messages, and visual style
Turn my background (Oxford AI, books, aiRaiz, track record) into a clear narrative
Create and manage content
Plan a monthly content calendar, mainly for:
LinkedIn (my personal profile first, company page second)
(Optionally later: X/Twitter, YouTube Shorts, Instagram)
Write high-quality posts in my voice (AI, real estate, capital raising, founder journey, insights)
Repurpose content across platforms (e.g. turn one idea into posts, carousels, short videos)
Social media management
Schedule and post content consistently using a tool like Metricool / Publer / similar
Optimise posts for reach and engagement (hooks, CTAs, hashtags, timing)
Monitor comments and flag those I should personally respond to
Light strategy & reporting
Suggest content angles and series (e.g. weekly “AI & Capital Raising Insight”)
Provide simple monthly reports: what worked, what didn’t, and what we should try next
What I’m looking for in you
Experience building personal brands for founders / executives / experts
Strong written English; you can write smart, concise LinkedIn-style posts
Familiarity with AI / tech / finance is a plus (so you can understand the topics)
Comfortable using scheduling/analytics tools (Metricool, Publer, Hootsuite, etc.)
Practicalities
Please share:
Links to profiles/clients whose personal brands you’ve helped build
2–3 example posts you’ve written for similar clients
Your suggested monthly package (hours, deliverables, and fee)
If this sounds like a good fit, I’d be happy to set up a short call to discuss my goals and your approach.
Who I am
My name is Lawin Chandra. I’m the Founder & CEO of aiRaiz, an AI-powered capital raising platform for alternative investments (real estate, private equity, VC, infrastructure). I’ve managed multi-billion real estate portfolios, studied AI at Oxford, and written two books on PropTech and AI in real estate.
I now want to scale my personal brand and position myself clearly as a global AI & real estate leader, while also driving visibility and leads for aiRaiz.
What I need from you
I’m looking for someone who can:
Define my personal brand
Clarify my positioning, key messages, and visual style
Turn my background (Oxford AI, books, aiRaiz, track record) into a clear narrative
Create and manage content
Plan a monthly content calendar, mainly for:
LinkedIn (my personal profile first, company page second)
(Optionally later: X/Twitter, YouTube Shorts, Instagram)
Write high-quality posts in my voice (AI, real estate, capital raising, founder journey, insights)
Repurpose content across platforms (e.g. turn one idea into posts, carousels, short videos)
Social media management
Schedule and post content consistently using a tool like Metricool / Publer / similar
Optimise posts for reach and engagement (hooks, CTAs, hashtags, timing)
Monitor comments and flag those I should personally respond to
Light strategy & reporting
Suggest content angles and series (e.g. weekly “AI & Capital Raising Insight”)
Provide simple monthly reports: what worked, what didn’t, and what we should try next
What I’m looking for in you
Experience building personal brands for founders / executives / experts
Strong written English; you can write smart, concise LinkedIn-style posts
Familiarity with AI / tech / finance is a plus (so you can understand the topics)
Comfortable using scheduling/analytics tools (Metricool, Publer, Hootsuite, etc.)
Practicalities
Please share:
Links to profiles/clients whose personal brands you’ve helped build
2–3 example posts you’ve written for similar clients
Your suggested monthly package (hours, deliverables, and fee)
If this sounds like a good fit, I’d be happy to set up a short call to discuss my goals and your approach.