Paid Social Media Manager Needed for Diving Travel Brand | Lead Generation Focus

Job ID: 40547879

Budget: $30 – $250 USD

I am looking for an experienced paid social media manager to run and optimize ads for a diving travel brand.

This is not just a “boost posts” or basic content scheduling role. I am a marketing manager myself, so I am looking for someone who actually knows what they are doing. I simply do not have the time to manage paid ads properly for my own brand.

The goal is simple: high-converting leads for the diving and liveaboard travel industry.

We sell scuba diving trips, liveaboards, underwater photography expeditions, and dive travel experiences, so experience with travel, adventure tourism, scuba diving, luxury travel, or high-ticket lead generation is a big plus.

Responsibilities include:

Creating and managing paid ad campaigns, mainly Meta/Facebook/Instagram
Building campaigns focused on quality leads, not vanity metrics
Testing audiences, creatives, hooks, and copy
Setting up retargeting campaigns
Optimizing cost per lead and conversion quality
Providing clear reporting on what is working and what needs to change
Advising on landing pages, forms, and funnel improvements when needed

Ideal candidate:

Proven experience running paid social campaigns
Strong understanding of lead generation funnels
Experience with high-ticket travel, tourism, or niche service-based brands
Able to write or advise on ad copy that actually converts
Comfortable working with someone who understands marketing and will expect strategy, not fluff
Honest about what is working and what is not

Please include in your proposal:

Examples of paid campaigns you have managed
Your experience with lead generation
Any travel, diving, tourism, or adventure industry experience
Your recommended starting strategy for a niche dive travel brand
Your typical monthly management fee or hourly rate

I am looking for someone reliable, strategic, and results-focused. If you only offer generic social media posting packages, this is not the right fit.