Overhaul Instagram for Medical Aesthetics Brand

Job ID: 40171564

Budget: $250 – $1,000 AUD

Instagram Overhaul – Medical Aesthetics / Skin Lab/Clinic Brand (Australia)

SAINT Medical Aesthetics is seeking a creative, strategic social media professional to audit and overhaul our Instagram presence.

We are a science-led medical aesthetics clinic based in Australia, operating under strict TGA/AHPRA advertising regulations. A strong understanding of regulated cosmetic medicine advertising — including nuance around what is and is not permitted — is essential.

SAINT is also evolving into a Skin Lab/Clinic model, with a core focus on:
• Microneedling
• Hair restoration
• Cosmetic medicine
• Launch of our own skincare line

Our philosophy is good skin, strong facial scaffolding, minimal band-aid solutions.



Scope of Work
• Full audit and critique of our existing Instagram
• Clear strategic recommendations to improve positioning, engagement, and consistency
• Feed and content overhaul using existing brand logos, colours, and SOME supplied assets
• Development of content pillars and creative direction suited to a regulated industry
• Strategic use of compliant before/afters for non-injectable treatments (e.g. microneedling)
• Strong alternatives to injectable before/afters through education and visual storytelling
• All assets to be created and delivered in Canva to ensure a smooth internal handover



What We’re Looking For
• Experience in medical aesthetics, med spas, cosmetic medicine, skincare, or regulated health sectors
• Strong creative thinker who can provide ideas, direction, and strategy, not just execution
• Clear understanding of (or experience working within) Australian or similarly regulated markets
(UK, EU, Canada, Singapore highly regarded)
• Clean, clinical, intelligent visual style — no gimmicks or trend-chasing
• Strong working knowledge of Canva is essential



Bonus / Future Opportunity
• Web design experience is highly regarded, as SAINT plans a full website redevelopment following this project
• Opportunity for ongoing or expanded work for the right collaborator



To Apply, Please Include
• Relevant Instagram examples (medical/aesthetic preferred)
• A brief note on how you approach creative social media in regulated industries
• Confirmation of your experience with Canva-based workflows

We are looking for someone who understands the difference between easy content and smart, compliant brand building — and who can help position SAINT clearly as it evolves into a Skin Lab/Clinic.

Visit our Instagram @saintmedaesthetics for more info.