Organic Social Media & Content Manager
Budget: $2 – $8 USD
The Organic Social Media & Content Manager will be responsible for growing our social media presence, engaging our audience, and driving organic traffic to our store through strategic content creation. This includes:
- Building and executing a consistent organic social media strategy.
- Managing and optimizing our Facebook and Instagram pages to reflect our brand and product offering.
- Creating SEO-optimized blog content for our website.
- Designing eye-catching graphics, images, and social content to increase engagement and brand awareness.
- Monitoring performance, identifying trends, and continuously improving organic content strategies.
This is a hands-on role where you’ll be creating, posting, and managing all content yourself.
Key Responsibilities:
Social Media Management:
- Develop and execute an organic content strategy for Facebook and Instagram aligned with our brand and product positioning.
- Create a monthly content calendar to ensure consistent posting and alignment with promotional campaigns.
- Post high-quality, engaging content (static images, carousels, reels, and stories) tailored to our target audience.
- Optimize profiles, bios, and highlight covers for maximum discoverability and brand appeal.
- Monitor and respond to comments, messages, and community interactions promptly to maintain high engagement.
- Track organic growth metrics (followers, engagement rate, reach) and refine strategies accordingly.
Content Creation:
- Design branded graphics, lifestyle imagery, and product-focused visuals for social posts and blogs.
- Capture and edit short-form video content for Instagram Reels and Facebook.
- Repurpose customer testimonials, reviews, and UGC into engaging posts.
- Ensure all content is on-brand, visually appealing, and mobile-optimized.
Blog & SEO:
- Write and publish SEO-focused blog posts related to personal healthcare, our products, and relevant health tips.
- Conduct keyword research to identify content opportunities and increase organic search rankings.
- Optimize blog content with relevant keywords, meta descriptions, and internal linking.
- Collaborate with our e-commerce and product team to align blog topics with marketing campaigns.
Analytics & Optimization:
- Monitor social media and blog performance using tools like Meta Insights, Google Analytics, and SEO software.
- Produce monthly reports with insights, growth metrics, and improvement recommendations.
- Stay ahead of social media trends, algorithm changes, and content best practices in the healthcare and e-commerce space.
Requirements:
Experience & Skills:
- Proven track record in organic social media growth for e-commerce or health/wellness brands.
- Strong understanding of Facebook and Instagram algorithms and content optimization strategies.
- Experience in SEO copywriting and publishing blog content that ranks.
- Proficient in Canva, Photoshop, or similar tools for graphic design.
- Skilled in video editing for short-form social content (Reels, Stories, and TikTok-style videos).
- Strong research skills for both SEO and content creation.
- Ability to create a cohesive brand voice and maintain it across platforms.
Personal Attributes:
- Highly organized and detail-oriented.
- Self-motivated with the ability to work independently.
- Creative mindset with a passion for storytelling and design.
- Data-driven approach to content creation and optimization.
- Interest in personal healthcare and wellness.
Performance Goals (First 6 Months):
- Increase Facebook and Instagram followers by at least 30% organically.
- Achieve an average engagement rate of 4%+ across all posts.
- Publish 4+ high-quality SEO blog posts per month.
- Increase organic website traffic by 20% from social and search channels.
- Develop a consistent UGC pipeline for organic content use.
Why Join Us?
- Opportunity to shape the voice and presence of a growing healthcare brand.
- Creative freedom to test and implement your own ideas.
- Work with a small, supportive team where your contributions directly impact growth.
- Flexible remote working environment.
If you’re a creative, data-driven content strategist who thrives on growing brands organically and creating meaningful connections with audiences, we’d love to hear from you.
- Building and executing a consistent organic social media strategy.
- Managing and optimizing our Facebook and Instagram pages to reflect our brand and product offering.
- Creating SEO-optimized blog content for our website.
- Designing eye-catching graphics, images, and social content to increase engagement and brand awareness.
- Monitoring performance, identifying trends, and continuously improving organic content strategies.
This is a hands-on role where you’ll be creating, posting, and managing all content yourself.
Key Responsibilities:
Social Media Management:
- Develop and execute an organic content strategy for Facebook and Instagram aligned with our brand and product positioning.
- Create a monthly content calendar to ensure consistent posting and alignment with promotional campaigns.
- Post high-quality, engaging content (static images, carousels, reels, and stories) tailored to our target audience.
- Optimize profiles, bios, and highlight covers for maximum discoverability and brand appeal.
- Monitor and respond to comments, messages, and community interactions promptly to maintain high engagement.
- Track organic growth metrics (followers, engagement rate, reach) and refine strategies accordingly.
Content Creation:
- Design branded graphics, lifestyle imagery, and product-focused visuals for social posts and blogs.
- Capture and edit short-form video content for Instagram Reels and Facebook.
- Repurpose customer testimonials, reviews, and UGC into engaging posts.
- Ensure all content is on-brand, visually appealing, and mobile-optimized.
Blog & SEO:
- Write and publish SEO-focused blog posts related to personal healthcare, our products, and relevant health tips.
- Conduct keyword research to identify content opportunities and increase organic search rankings.
- Optimize blog content with relevant keywords, meta descriptions, and internal linking.
- Collaborate with our e-commerce and product team to align blog topics with marketing campaigns.
Analytics & Optimization:
- Monitor social media and blog performance using tools like Meta Insights, Google Analytics, and SEO software.
- Produce monthly reports with insights, growth metrics, and improvement recommendations.
- Stay ahead of social media trends, algorithm changes, and content best practices in the healthcare and e-commerce space.
Requirements:
Experience & Skills:
- Proven track record in organic social media growth for e-commerce or health/wellness brands.
- Strong understanding of Facebook and Instagram algorithms and content optimization strategies.
- Experience in SEO copywriting and publishing blog content that ranks.
- Proficient in Canva, Photoshop, or similar tools for graphic design.
- Skilled in video editing for short-form social content (Reels, Stories, and TikTok-style videos).
- Strong research skills for both SEO and content creation.
- Ability to create a cohesive brand voice and maintain it across platforms.
Personal Attributes:
- Highly organized and detail-oriented.
- Self-motivated with the ability to work independently.
- Creative mindset with a passion for storytelling and design.
- Data-driven approach to content creation and optimization.
- Interest in personal healthcare and wellness.
Performance Goals (First 6 Months):
- Increase Facebook and Instagram followers by at least 30% organically.
- Achieve an average engagement rate of 4%+ across all posts.
- Publish 4+ high-quality SEO blog posts per month.
- Increase organic website traffic by 20% from social and search channels.
- Develop a consistent UGC pipeline for organic content use.
Why Join Us?
- Opportunity to shape the voice and presence of a growing healthcare brand.
- Creative freedom to test and implement your own ideas.
- Work with a small, supportive team where your contributions directly impact growth.
- Flexible remote working environment.
If you’re a creative, data-driven content strategist who thrives on growing brands organically and creating meaningful connections with audiences, we’d love to hear from you.