Ongoing Marketing Support for Construction Company
Budget: $15 – $25 AUD
Job Title:
Marketing Support for Residential Construction Company (Ongoing – Australia)
Job Description:
We are a residential construction company based in Perth, Western Australia, specialising in custom homes, renovations, and extensions. We are implementing an internal marketing strategy and are seeking a reliable and experienced marketing freelancer to assist with execution and ongoing support.
This is not a full-service agency role. We are looking for a practical, hands-on person who can work alongside us to implement and maintain our marketing systems efficiently and cost-effectively.
Scope of Work:
We have developed a 12-month marketing plan and require assistance with the following:
1. Content & SEO Support
Assist with structuring and refining monthly blog articles (content will be drafted internally using AI tools)
Basic on-page SEO (headings, keywords, meta descriptions, formatting)
Uploading blogs to website (WordPress or similar)
2. Social Media Management (Light Touch)
Scheduling and publishing content (2–3 posts per week)
Refining captions written internally
Ensuring consistent branding and presentation
Basic hashtag and audience optimisation
3. Paid Advertising Support
Setup and ongoing management of:
Facebook / Instagram Ads
Google Ads (search campaigns)
Audience targeting, split testing, and performance monitoring
Monthly performance reporting with recommendations
4. Funnel & Lead Generation
Assist with setup and optimisation of:
Lead magnets
Landing pages
Email nurture sequences (content provided, needs refinement and implementation)
Basic CRM integration (e.g. MailerLite, HubSpot or similar)
5. General Marketing Support
Provide guidance on improving conversions and performance
Assist with implementing simple marketing systems and workflows
Suggest improvements but remain mindful of budget and practicality
What We Will Handle Internally:
Initial content drafts (blogs, captions, emails using ChatGPT)
Project photography and videos
Day-to-day communication and approvals
Overall marketing direction and strategy
Marketing Support for Residential Construction Company (Ongoing – Australia)
Job Description:
We are a residential construction company based in Perth, Western Australia, specialising in custom homes, renovations, and extensions. We are implementing an internal marketing strategy and are seeking a reliable and experienced marketing freelancer to assist with execution and ongoing support.
This is not a full-service agency role. We are looking for a practical, hands-on person who can work alongside us to implement and maintain our marketing systems efficiently and cost-effectively.
Scope of Work:
We have developed a 12-month marketing plan and require assistance with the following:
1. Content & SEO Support
Assist with structuring and refining monthly blog articles (content will be drafted internally using AI tools)
Basic on-page SEO (headings, keywords, meta descriptions, formatting)
Uploading blogs to website (WordPress or similar)
2. Social Media Management (Light Touch)
Scheduling and publishing content (2–3 posts per week)
Refining captions written internally
Ensuring consistent branding and presentation
Basic hashtag and audience optimisation
3. Paid Advertising Support
Setup and ongoing management of:
Facebook / Instagram Ads
Google Ads (search campaigns)
Audience targeting, split testing, and performance monitoring
Monthly performance reporting with recommendations
4. Funnel & Lead Generation
Assist with setup and optimisation of:
Lead magnets
Landing pages
Email nurture sequences (content provided, needs refinement and implementation)
Basic CRM integration (e.g. MailerLite, HubSpot or similar)
5. General Marketing Support
Provide guidance on improving conversions and performance
Assist with implementing simple marketing systems and workflows
Suggest improvements but remain mindful of budget and practicality
What We Will Handle Internally:
Initial content drafts (blogs, captions, emails using ChatGPT)
Project photography and videos
Day-to-day communication and approvals
Overall marketing direction and strategy