Multi-Platform Social Content Lead
Budget: ₹12,500 – ₹37,500 INR
I need a seasoned social media specialist who can take complete charge of my brand’s presence across eleven channels:
• Professional / Global: LinkedIn, X (Twitter), Threads, Reddit, Quora
• Visual / Video: Instagram, YouTube
• Regional (India): Moj, ShareChat, Josh
• Community: Facebook
The heart of the job is content creation. Every post, reel, carousel, thread or short needs to feel authoritative, useful and share-worthy, with an unmistakably educational and informative tone. Daily interaction and analytics matter, yet the core measurement of success will be a consistently high-quality content calendar that sparks genuine conversation and follower growth.
Scope of work
– Map out a 30-day cross-platform calendar, refreshed monthly, aligning topics and formats to each network’s best practices.
– Produce all creative assets: copywriting, visual design, motion graphics, short-form video, captions, hashtags and thumbnails.
– Schedule content through the social tool of your choice and monitor for real-time tweaks.
– Provide a concise weekly report showing reach, saves, shares and growth trends, with insights for the next cycle.
Acceptance criteria
1. A minimum of five unique posts per week per platform, adapted—not duplicated—across channels.
2. Educational value demonstrated in at least 70 % of outputs.
3. Calendar, assets and reports delivered punctually via a shared drive or project workspace.
Please share links to comparable accounts you have grown and highlight any niche expertise that will help accelerate our multi-platform expansion.
• Professional / Global: LinkedIn, X (Twitter), Threads, Reddit, Quora
• Visual / Video: Instagram, YouTube
• Regional (India): Moj, ShareChat, Josh
• Community: Facebook
The heart of the job is content creation. Every post, reel, carousel, thread or short needs to feel authoritative, useful and share-worthy, with an unmistakably educational and informative tone. Daily interaction and analytics matter, yet the core measurement of success will be a consistently high-quality content calendar that sparks genuine conversation and follower growth.
Scope of work
– Map out a 30-day cross-platform calendar, refreshed monthly, aligning topics and formats to each network’s best practices.
– Produce all creative assets: copywriting, visual design, motion graphics, short-form video, captions, hashtags and thumbnails.
– Schedule content through the social tool of your choice and monitor for real-time tweaks.
– Provide a concise weekly report showing reach, saves, shares and growth trends, with insights for the next cycle.
Acceptance criteria
1. A minimum of five unique posts per week per platform, adapted—not duplicated—across channels.
2. Educational value demonstrated in at least 70 % of outputs.
3. Calendar, assets and reports delivered punctually via a shared drive or project workspace.
Please share links to comparable accounts you have grown and highlight any niche expertise that will help accelerate our multi-platform expansion.