Military Book Launch Digital Manager

Job ID: 40440469

Budget: $250 – $750 CAD

I’m preparing to release a new Canadian military-history title in both print and e-book formats and I need a single professional to steer the entire online rollout. Your two core responsibilities will be social media promotion and hands-on website management.

On the social side, my primary channels are Facebook, Twitter and Instagram, but I’m happy to expand to any other network that shows promise. You’ll plan and schedule a steady stream of promotional posts, weave in authentic customer testimonials as they arrive, and keep an eye on engagement so we can refine the approach in real time.

The website, must stay fresh and sales-ready throughout the launch. I’ll count on you to update copy and images, manage the e-book sales funnel from product page to checkout, and monitor traffic patterns so we know what’s working and where we’re leaking attention. If something breaks or a new section is needed, you handle it before readers notice.

To make expectations crystal clear, these are the concrete deliverables I’m looking for:

• A 4-week social media calendar (with visuals and captions) ready for approval
• Daily scheduling and community management once the calendar goes live
• Weekly performance snapshot covering reach, clicks, and conversion trends
• Ongoing content and metadata updates on the site as required
• Accurate e-book order processing and monthly sales report
• Traffic insights pulled from analytics tools, plus actionable recommendations

If you’re comfortable juggling Facebook Business Suite, Twitter scheduling tools, Instagram content formats, basic CMS editing, and web analytics dashboards, let’s talk.
Project Description:

I am preparing to launch a major Canadian military history book focused on the Victoria Cross controversy, the Italian Campaign, and battlefield gallantry during WWII.

The project includes:

* A professionally built website
* E-book PDF sales
* Historical research content
* Petition/public awareness initiatives
* Ongoing media and social engagement

I am NOT looking for fake traffic, click farms, bots, or vanity metrics.

I want legitimate engagement from real people who are genuinely interested in:

* Canadian military history
* WWII history
* Victoria Cross and gallantry awards
* Medal collecting and phaleristics
* Canadian Armed Forces history
* The Italian Campaign
* Historical controversies and military justice

Website:
victoriacross.ca

What I Need:

1. Social Media Management

* Facebook management and growth
* X/Twitter management
* YouTube promotion support
* Reddit outreach where appropriate
* Weekly historical posts and excerpts
* Community engagement
* Audience growth using legitimate methods only
* Building an email subscriber list
* Running targeted paid advertising campaigns

2. Website Management

* Ongoing website maintenance
* Updating pages and blog posts
* Uploading content and images
* Maintaining security and backups
* Managing Stripe and email integrations
* Monitoring analytics and visitor behavior
* Managing Cloudflare or similar anti-bot systems

3. E-Book Delivery Personalization
Each PDF sold must be:

* Personalized with purchaser name and/or email
* Watermarked
* Include a warning against unauthorized sharing
* Delivered securely through the website or automated workflow

Experience with PDF automation and secure digital delivery is important.

4. Advertising and Analytics
I need someone who understands:

* Conversion tracking
* Facebook Pixel
* Google Analytics
* Bot filtering
* Real audience targeting
* Military history niche marketing
* Email funnel building

I do NOT care about:

* Fake followers
* Traffic bots
* Low quality traffic
* Vanity impressions

I care about:

* Real engagement
* Email signups
* Book sales
* Media exposure
* Time spent on site
* Audience quality

Ideal Candidate:

* Strong English writing skills
* Experience managing historical, political, military, or publishing projects
* Understands audience targeting
* Can provide examples of successful campaigns
* Comfortable working independently
* Familiar with Wordpress and Stripe
* Familiar with secure PDF workflows

Bonus Experience:

* Canadian military history
* WWII history
* Book launches
* Publishing
* Public relations
* Veteran or military communities

To Apply:
Please provide:

* Examples of campaigns you personally managed
* Examples of websites you maintain
* Details of ad campaigns and conversion results
* Your monthly management fee
* Your timezone and availability
* How you prevent bot traffic and fake engagement

Important:
Applicants proposing purchased traffic, traffic exchanges, AI engagement farms, or fake follower systems will be rejected immediately.