Meta Ads & Reels Engagement Boost
Budget: ₹12,500 – ₹37,500 INR
I need a partner who can take full ownership of my Facebook and Instagram presence with one clear objective—drive meaningful engagement. The pages are active but inconsistent, so you will be responsible for everything from planning the content calendar to publishing and monitoring results.
Your day-to-day work will revolve around three pillars:
• Content production: Design eye-catching image posts and edit short-form video (reels/stories) that feel native to each platform, follow current trends, and prompt comments, shares, and saves. Raw footage and brand assets are available; you handle the creative polish, captions, and hashtags.
• Meta advertising: Build and optimise paid campaigns inside Meta Ads Manager, turning the best-performing organic content into targeted ads. I expect you to manage audience segmentation, A/B creative tests, budget allocation, and weekly performance analysis, with adjustments based on CPM, CTR, and engagement rate.
• Community & scheduling: Queue posts through Meta Business Suite, watch comments and DMs, and respond or flag anything needing my input. A lightweight progress report every week—covering reach, engagement metrics, and next-step recommendations—will keep us aligned.
Deliverables each month
1. 12–15 image posts ready to publish
2. 8–10 edited reels (vertical, ≤60 sec, subtitles & hook)
3. Live ad campaigns with optimisation notes and KPI snapshot
4. One summary report with insights and action points
If you are comfortable blending creative production with data-driven ad management on Facebook and Instagram, let’s talk timelines and start dates.
Your day-to-day work will revolve around three pillars:
• Content production: Design eye-catching image posts and edit short-form video (reels/stories) that feel native to each platform, follow current trends, and prompt comments, shares, and saves. Raw footage and brand assets are available; you handle the creative polish, captions, and hashtags.
• Meta advertising: Build and optimise paid campaigns inside Meta Ads Manager, turning the best-performing organic content into targeted ads. I expect you to manage audience segmentation, A/B creative tests, budget allocation, and weekly performance analysis, with adjustments based on CPM, CTR, and engagement rate.
• Community & scheduling: Queue posts through Meta Business Suite, watch comments and DMs, and respond or flag anything needing my input. A lightweight progress report every week—covering reach, engagement metrics, and next-step recommendations—will keep us aligned.
Deliverables each month
1. 12–15 image posts ready to publish
2. 8–10 edited reels (vertical, ≤60 sec, subtitles & hook)
3. Live ad campaigns with optimisation notes and KPI snapshot
4. One summary report with insights and action points
If you are comfortable blending creative production with data-driven ad management on Facebook and Instagram, let’s talk timelines and start dates.