Marketing Campaign for Skate Nights
Budget: $250 – $750 USD
Weekend roller-skating nights at our local hockey arena need a stronger Instagram presence and deeper community ties. I will supply professionally shot photos, reels and graphics; your mission is to turn that material into buzz that fills the rink every Friday and Saturday.
Instagram is a core channel. Other platforms are optional only if they serve the main goal.
Community outreach
Local schools and community centers have already signalled interest, so coordinated email or DM campaigns to their activity directors will be key. I’d also like you to spot micro-influencers in the skating, fitness or family-fun niches, negotiate affordable shout-outs, and track results against our modest budget.
Content approach
Video performs best for us. Short, upbeat clips of the light show, happy families and dance-skate moments should headline posts and stories, with supporting stills and graphics as needed. I’ll keep the raw files flowing; you handle editing, captions, hashtags and scheduling.
Deliverables
• Instagram content calendar (posts, stories, reels)
• Outreach log for schools, community centers and each influencer contacted, including response and cost
• Weekly performance snapshot: reach, engagement, follows, clicks to ticket page
• End-of-month recap with next-step recommendations
Acceptance criteria
Success is measured by a visible uptick in weekend attendance and a week-over-week rise in Instagram engagement metrics. If both move in the right direction, we’re rolling smoothly.
Additional commission available based on sales
Instagram is a core channel. Other platforms are optional only if they serve the main goal.
Community outreach
Local schools and community centers have already signalled interest, so coordinated email or DM campaigns to their activity directors will be key. I’d also like you to spot micro-influencers in the skating, fitness or family-fun niches, negotiate affordable shout-outs, and track results against our modest budget.
Content approach
Video performs best for us. Short, upbeat clips of the light show, happy families and dance-skate moments should headline posts and stories, with supporting stills and graphics as needed. I’ll keep the raw files flowing; you handle editing, captions, hashtags and scheduling.
Deliverables
• Instagram content calendar (posts, stories, reels)
• Outreach log for schools, community centers and each influencer contacted, including response and cost
• Weekly performance snapshot: reach, engagement, follows, clicks to ticket page
• End-of-month recap with next-step recommendations
Acceptance criteria
Success is measured by a visible uptick in weekend attendance and a week-over-week rise in Instagram engagement metrics. If both move in the right direction, we’re rolling smoothly.
Additional commission available based on sales