Manage Social Media for Community Campaign
Budget: $250 – $750 AUD
Two Casey residents running a community campaign opposing Casey Council's decision to build a $310K carpark inside Wilson Botanic Park, Berwick. Council overrode its own officers and majority community feedback to approve this. We need someone to run social media for 3 months to build public pressure.
ALL STRATEGY AND CONTENT IS DEVELOPED. Press releases, messaging, key facts, photos and quotes ready. We need execution only.
SETUP (Month 1):
Create/brand Facebook page + Instagram account
Set up Change.org petition
Create 10-15 reusable Canva post templates (#SaveWilsonPark)
Set up geo-targeted Facebook ads for Casey postcodes
ONGOING (3 months):
4-5 posts/week across Facebook and Instagram
Manage Facebook ad campaign ($150-200/month ad spend paid by us separately)
Weekly posts in local community Facebook groups
Basic monthly report: reach, engagement, petition numbers
WE PROVIDE: Full campaign strategy doc, press releases, park photos, spokesperson quotes, key facts. Quick approval on content before posting.
IDEAL PERSON:
Facebook/Instagram content + Meta Ads Manager experience
Comfortable with community advocacy tone (residents vs council, not a brand)
Melbourne-based or AU timezone
Can show example of geo-targeted Facebook ad
NOT NEEDED: TikTok, LinkedIn, YouTube, influencer outreach, video production or strategy development.
BUDGET: $400-600/month management fee. Ad spend paid separately. 3-month commitment starting ASAP.
PLEASE INCLUDE IN YOUR OFFER:
Any community/advocacy/NFP campaign experience
Example of a locally targeted Facebook ad
Your monthly rate
We're a small community group, not a business. Appreciate anyone willing to work within our budget to help hold our council accountable.
ALL STRATEGY AND CONTENT IS DEVELOPED. Press releases, messaging, key facts, photos and quotes ready. We need execution only.
SETUP (Month 1):
Create/brand Facebook page + Instagram account
Set up Change.org petition
Create 10-15 reusable Canva post templates (#SaveWilsonPark)
Set up geo-targeted Facebook ads for Casey postcodes
ONGOING (3 months):
4-5 posts/week across Facebook and Instagram
Manage Facebook ad campaign ($150-200/month ad spend paid by us separately)
Weekly posts in local community Facebook groups
Basic monthly report: reach, engagement, petition numbers
WE PROVIDE: Full campaign strategy doc, press releases, park photos, spokesperson quotes, key facts. Quick approval on content before posting.
IDEAL PERSON:
Facebook/Instagram content + Meta Ads Manager experience
Comfortable with community advocacy tone (residents vs council, not a brand)
Melbourne-based or AU timezone
Can show example of geo-targeted Facebook ad
NOT NEEDED: TikTok, LinkedIn, YouTube, influencer outreach, video production or strategy development.
BUDGET: $400-600/month management fee. Ad spend paid separately. 3-month commitment starting ASAP.
PLEASE INCLUDE IN YOUR OFFER:
Any community/advocacy/NFP campaign experience
Example of a locally targeted Facebook ad
Your monthly rate
We're a small community group, not a business. Appreciate anyone willing to work within our budget to help hold our council accountable.