Lead Funnel, Course, Social Management
Budget: $250 – $750 USD
I am starting a new business venture and do not yet have a Facebook, Instagram, Tik tok, and LinkedIn set up. I want every post, story, reel and short-form video on those three channels to channel prospects into a lead-generating funnel that ends with enrollment in a new digital course we will craft together.
The work breaks into three tightly-linked pieces:
• Social media cadence – a 30-day calendar filled with static posts, videos and stories/reels, each carrying a single call-to-action that pushes visitors into the funnel. Assets should be designed in Canva or Adobe, scheduled through Meta Business Suite and LinkedIn Campaign Manager, and optimised with hashtags and copy that speak to our target persona.
• Funnel build – opt-in page, trip-wire, email nurture (5–7 messages) and checkout page, hosted on a platform like ClickFunnels, Kajabi or Leadpages + Mailchimp / Kit. Pages need to load in under three seconds on mobile and report conversions via Facebook Pixel and the LinkedIn Insight Tag.
• Course framework – a clear outline of modules, lessons and downloadable resources, matched visually to the funnel and social content so the entire journey feels seamless. I’ll supply raw expertise; you’ll structure it, suggest media formats and make sure the student path is intuitive.
Acceptance is simple: social posts link to live, tracked landing pages; the funnel captures leads and advances at least one paid conversion in testing; the course skeleton is ready for content upload with brand-consistent styling.
If you’re fluent in the tools above and excited to own this full journey from scroll to sale, let’s get started.
The work breaks into three tightly-linked pieces:
• Social media cadence – a 30-day calendar filled with static posts, videos and stories/reels, each carrying a single call-to-action that pushes visitors into the funnel. Assets should be designed in Canva or Adobe, scheduled through Meta Business Suite and LinkedIn Campaign Manager, and optimised with hashtags and copy that speak to our target persona.
• Funnel build – opt-in page, trip-wire, email nurture (5–7 messages) and checkout page, hosted on a platform like ClickFunnels, Kajabi or Leadpages + Mailchimp / Kit. Pages need to load in under three seconds on mobile and report conversions via Facebook Pixel and the LinkedIn Insight Tag.
• Course framework – a clear outline of modules, lessons and downloadable resources, matched visually to the funnel and social content so the entire journey feels seamless. I’ll supply raw expertise; you’ll structure it, suggest media formats and make sure the student path is intuitive.
Acceptance is simple: social posts link to live, tracked landing pages; the funnel captures leads and advances at least one paid conversion in testing; the course skeleton is ready for content upload with brand-consistent styling.
If you’re fluent in the tools above and excited to own this full journey from scroll to sale, let’s get started.