Lead-Driven Social Media Management
Budget: $250 – $750 USD
I run a local home-services company and need an ongoing social presence that reliably turns followers into booked jobs. The primary focus is Facebook and Instagram, but I also want our posts cross-shared to Reddit and the Nextdoor neighborhood feed so we are visible where homeowners actually talk.
Goal
All activity should be engineered around one metric: qualified leads. Post copy, images, scheduling, and engagement tactics must funnel visitors toward calling, booking, or filling out our quote form.
Content Mix
– Promotional offers that spotlight limited-time discounts or seasonal packages
– Customer testimonials (before/after visuals or short reviews) that build trust
– Informational posts explaining maintenance tips, DIY pitfalls, and the value of professional work
Scope of Work
• Plan a monthly content calendar tailored to the four platforms, highlighting peak posting times for each.
• Design or source graphics/photos, write captions, add relevant local hashtags, and schedule the posts.
• Monitor comments and messages during business hours, flagging hot leads to my team in real time.
• Track performance in a simple weekly report—reach, engagement, click-throughs, and, most importantly, leads generated—so we can refine offers quickly.
Success will be measured by an uptick in contact-form submissions and booked appointments that can be traced back to your posts. If this sounds like your wheelhouse, I’m ready to start this immediately.
This must be an ongoing relationship. We will pay a monthly flat rate to complete the scope of work as well as monthly bonus incentives based on the quantity of qualified leads and the acquisition cost of such.
Goal
All activity should be engineered around one metric: qualified leads. Post copy, images, scheduling, and engagement tactics must funnel visitors toward calling, booking, or filling out our quote form.
Content Mix
– Promotional offers that spotlight limited-time discounts or seasonal packages
– Customer testimonials (before/after visuals or short reviews) that build trust
– Informational posts explaining maintenance tips, DIY pitfalls, and the value of professional work
Scope of Work
• Plan a monthly content calendar tailored to the four platforms, highlighting peak posting times for each.
• Design or source graphics/photos, write captions, add relevant local hashtags, and schedule the posts.
• Monitor comments and messages during business hours, flagging hot leads to my team in real time.
• Track performance in a simple weekly report—reach, engagement, click-throughs, and, most importantly, leads generated—so we can refine offers quickly.
Success will be measured by an uptick in contact-form submissions and booked appointments that can be traced back to your posts. If this sounds like your wheelhouse, I’m ready to start this immediately.
This must be an ongoing relationship. We will pay a monthly flat rate to complete the scope of work as well as monthly bonus incentives based on the quantity of qualified leads and the acquisition cost of such.