Lead-Driven Social Media Management

I want our Facebook, Instagram and LinkedIn accounts to do more than look active—they need to bring in qualified leads. During the first week you will build and schedule a 30-day content calendar that mixes scroll-stopping graphics, short videos and persuasive captions, each with a clear call to action. All assets must follow our brand style (or improve it where guidelines are missing) and go live on a consistent rhythm you set.

Daily, you’ll monitor comments and DMs, reply in our approved voice and flag any sales-ready conversations to my team. Every week I expect a concise performance report that tracks reach, engagement and lead conversions, plus the tweaks you recommend so results keep climbing.

Deliverables
• 30-day content calendar (graphics, video snippets, copy and CTAs)
• Ongoing scheduling and publishing across all three platforms
• Real-time community management (comments & inboxes)
• Weekly metrics report with optimisation actions

All working files, analytics dashboards and schedules should live in a shared workspace so nothing is hidden. If you have preferred tools—Buffer, Later, Hootsuite, Meta Business Suite, Canva, Adobe Express, CapCut—let me know; I’m flexible as long as we stay efficient and data-driven.