Instagram & TikTok Influencer Strategy
Budget: $15 – $25 USD
I’m looking for someone to take full ownership of my presence on Instagram and TikTok. The account exists, but the strategy needs sharpening and scaling, with a clear focus on Stories and Reels to push brand awareness into new audiences.
Here’s what I need from you:
• Conduct a quick audit of my current feeds, tone of voice and visual identity, then map out a three-month content calendar centred on short-form video (Reels, IG Stories, and native TikTok).
• Source, vet and negotiate with influencers who genuinely align with the brand. I’d like a mix of nano, micro and a few mid-tier names; your network and outreach skills are crucial.
• Supply concise creative briefs so influencers know exactly what to film, how to tag and when to post.
• Oversee publishing, community engagement and hashtag optimisation, using Meta Business Suite, TikTok Creator tools or similar analytics platforms to track reach, saves, shares and follower growth.
• Wrap each month with a performance snapshot—what worked, what didn’t, and quick pivots for the following cycle.
If you’ve grown accounts through Reels challenges, TikTok trends or influencer takeovers, I’d love to see examples. Let’s build buzz that sticks.
Here’s what I need from you:
• Conduct a quick audit of my current feeds, tone of voice and visual identity, then map out a three-month content calendar centred on short-form video (Reels, IG Stories, and native TikTok).
• Source, vet and negotiate with influencers who genuinely align with the brand. I’d like a mix of nano, micro and a few mid-tier names; your network and outreach skills are crucial.
• Supply concise creative briefs so influencers know exactly what to film, how to tag and when to post.
• Oversee publishing, community engagement and hashtag optimisation, using Meta Business Suite, TikTok Creator tools or similar analytics platforms to track reach, saves, shares and follower growth.
• Wrap each month with a performance snapshot—what worked, what didn’t, and quick pivots for the following cycle.
If you’ve grown accounts through Reels challenges, TikTok trends or influencer takeovers, I’d love to see examples. Let’s build buzz that sticks.