Instagram Reels Expert for Family Brand -- 2

Job ID: 40110397

Budget: ₹12,500 – ₹37,500 INR

Project Title:
Social Media Manager for Parenting & Family Brand (Reels-Focused)

Project Description:
Hi,
I’m looking for a Social Media Manager for my brand Trust Bliss – Snackle Box, a premium reusable snack organizer for families, sold on Amazon USA.

Target Audience

Moms & women (25–45)

Families with kids

Travel / road-trip users

Gift buyers

Content Style

Relatable parenting humor & light jokes

Real kids & family moments (authentic, not over-polished)

Before/after transformations (messy → organized)

Trending memes adapted to the parenting niche

Monthly Scope

Reels + Stories (primary focus on Reels)

Weekly content calendar

Monthly performance report with insights

Primary Goal
Grow engaged, real followers and drive traffic to our Amazon USA listing.

Please include in your proposal:

2–3 Instagram/Facebook accounts you’ve managed (parenting/family preferred)

Your reel creation process and tools (CapCut, Adobe, AI, etc.)

How you approach humor-based content that converts

Your Month-1 plan (posting frequency, content themes)

How you measure and report success (metrics + frequency)

Looking forward to working with someone who understands parenting audiences and short-form video growth.