Instagram Product Promotion Manager
Budget: ₹10,000 – ₹15,000 INR
My goal is to turn my Instagram feed into a direct sales channel for my physical products. I need someone who can plan, create, post, and optimise content that consistently showcases the items, drives traffic to checkout, and keeps followers excited about what’s next.
Here’s the flow I have in mind:
• Strategy & Planning – Develop a clear content calendar that blends product highlights, lifestyle shots, Reels, Stories, and the occasional giveaway or collaboration to keep the feed fresh and on-brand.
• Content Creation – Shoot or repurpose high-quality photos and short-form videos, write captions that sell without sounding salesy, research hashtags, and schedule posts. Adobe Creative Suite, Canva, CapCut, or similar tools are all fine as long as the result feels polished and cohesive.
• Community Management – Respond to comments and DMs, engage with relevant accounts, and spark genuine conversation so the profile never feels automated.
• Growth & Ads – When organic reach plateaus, suggest and run targeted Instagram ads or influencer partnerships to keep the momentum going.
• Reporting – Provide a concise weekly snapshot of reach, engagement, click-throughs, and sales so we can see what’s working and double down on it.
Acceptance criteria: a 30-day calendar delivered up front, at least three feed posts and four reels per week executed on schedule, and a weekly performance report that clearly links activity to product sales.
To be considered, include examples of past Instagram accounts or campaigns you managed—screenshots or public links are perfect. I’ll review those first before we talk timelines and next steps.
Here’s the flow I have in mind:
• Strategy & Planning – Develop a clear content calendar that blends product highlights, lifestyle shots, Reels, Stories, and the occasional giveaway or collaboration to keep the feed fresh and on-brand.
• Content Creation – Shoot or repurpose high-quality photos and short-form videos, write captions that sell without sounding salesy, research hashtags, and schedule posts. Adobe Creative Suite, Canva, CapCut, or similar tools are all fine as long as the result feels polished and cohesive.
• Community Management – Respond to comments and DMs, engage with relevant accounts, and spark genuine conversation so the profile never feels automated.
• Growth & Ads – When organic reach plateaus, suggest and run targeted Instagram ads or influencer partnerships to keep the momentum going.
• Reporting – Provide a concise weekly snapshot of reach, engagement, click-throughs, and sales so we can see what’s working and double down on it.
Acceptance criteria: a 30-day calendar delivered up front, at least three feed posts and four reels per week executed on schedule, and a weekly performance report that clearly links activity to product sales.
To be considered, include examples of past Instagram accounts or campaigns you managed—screenshots or public links are perfect. I’ll review those first before we talk timelines and next steps.