Instagram Product Photo Strategy & Management
Budget: $100 – $250 USD
I have just opened an Instagram business account and want to start strong by showcasing our products in a cohesive, sales-oriented feed. Right now, I have no content strategy in place, so I need you to build one from scratch, centred exclusively on high-quality product photos.
What I expect from you:
• Develop a clear visual and posting strategy that aligns with my brand voice and objectives.
• Plan a 30-day content calendar covering photo themes, captions, hashtags and recommended posting times.
• Produce (or direct) eye-catching product photos, edit them for a consistent look, and write scroll-stopping captions that encourage interaction.
• Schedule and publish the posts, monitor engagement and provide weekly insights so we can refine the approach in real time.
You are free to suggest creative angles—flat lays, lifestyle shots, close-ups—so long as the overall grid remains clean and on-brand. If specific tools matter to your workflow (e.g., Lightroom, Canva, Later, Hootsuite), mention them in your proposal.
Acceptance criteria:
• Strategy document delivered upfront outlining objectives, visual direction and KPI targets.
• All images meet Instagram resolution standards and follow the agreed aesthetic.
• Calendar and posts are uploaded on schedule, with engagement metrics sent every week.
I’m ready to get started as soon as we agree on the plan and timeline, so let me know how you would approach the first month and any resources you’ll need from me.
What I expect from you:
• Develop a clear visual and posting strategy that aligns with my brand voice and objectives.
• Plan a 30-day content calendar covering photo themes, captions, hashtags and recommended posting times.
• Produce (or direct) eye-catching product photos, edit them for a consistent look, and write scroll-stopping captions that encourage interaction.
• Schedule and publish the posts, monitor engagement and provide weekly insights so we can refine the approach in real time.
You are free to suggest creative angles—flat lays, lifestyle shots, close-ups—so long as the overall grid remains clean and on-brand. If specific tools matter to your workflow (e.g., Lightroom, Canva, Later, Hootsuite), mention them in your proposal.
Acceptance criteria:
• Strategy document delivered upfront outlining objectives, visual direction and KPI targets.
• All images meet Instagram resolution standards and follow the agreed aesthetic.
• Calendar and posts are uploaded on schedule, with engagement metrics sent every week.
I’m ready to get started as soon as we agree on the plan and timeline, so let me know how you would approach the first month and any resources you’ll need from me.