Instagram Management for Medical Specialist
Budget: $3,000 – $5,000 AUD
Job Title:
Instagram Social Media Manager – Australian Specialist Surgeon (Medical, AHPRA Compliant)
Job Description:
We are seeking an experienced Instagram social media marketer to set up and manage a professional Instagram account for a highly experienced gynaecological surgeon based in Wollongong, Australia.
The goal is to re-establish online presence and provide factual information about the surgeon’s services to patients and referring doctors, while fully complying with AHPRA medical advertising guidelines.
Scope of Work:
Account Setup:
Create a professional Instagram account (username, bio, profile photo)
Ensure it aligns with Australian medical advertising regulations
Content Planning & Creation:
Develop an initial content strategy and calendar (3–6 months)
Create visually professional posts (graphics, educational content, updates)
Content must be factual, educational, and compliant – no patient testimonials or before/after imagery
Posting & Engagement:
Schedule regular posts (e.g., 1–2 per week)
Monitor engagement, respond to professional inquiries (if agreed)
Provide guidance on hashtags, captions, and reach strategies
Compliance & Review:
Ensure all content complies with AHPRA advertising guidelines
Implement a workflow for content approval before posting
Reporting & Recommendations:
Provide monthly reports on performance (reach, impressions, engagement)
Suggest optimizations for future content
Requirements:
Proven experience managing Instagram accounts for healthcare professionals
Knowledge of Australian medical advertising rules (AHPRA/TGA)
Ability to create professional, factual, educational content
Strong communication skills, including ability to work with medical professionals for content approval
Deliverables:
Professional Instagram account ready for posting
Content calendar and 6–12 initial posts
Monthly content management plan (optional ongoing retainer)
Performance reporting templates
Budget:
Open to negotiation: prefer freelancers experienced in medical/healthcare marketing
One-off setup and possibility of ongoing monthly management
Application Requirements:
Examples of previous Instagram or social media work with healthcare clients
Understanding of AHPRA compliance and how it will be implemented
Brief outline of proposed strategy for this account
Instagram Social Media Manager – Australian Specialist Surgeon (Medical, AHPRA Compliant)
Job Description:
We are seeking an experienced Instagram social media marketer to set up and manage a professional Instagram account for a highly experienced gynaecological surgeon based in Wollongong, Australia.
The goal is to re-establish online presence and provide factual information about the surgeon’s services to patients and referring doctors, while fully complying with AHPRA medical advertising guidelines.
Scope of Work:
Account Setup:
Create a professional Instagram account (username, bio, profile photo)
Ensure it aligns with Australian medical advertising regulations
Content Planning & Creation:
Develop an initial content strategy and calendar (3–6 months)
Create visually professional posts (graphics, educational content, updates)
Content must be factual, educational, and compliant – no patient testimonials or before/after imagery
Posting & Engagement:
Schedule regular posts (e.g., 1–2 per week)
Monitor engagement, respond to professional inquiries (if agreed)
Provide guidance on hashtags, captions, and reach strategies
Compliance & Review:
Ensure all content complies with AHPRA advertising guidelines
Implement a workflow for content approval before posting
Reporting & Recommendations:
Provide monthly reports on performance (reach, impressions, engagement)
Suggest optimizations for future content
Requirements:
Proven experience managing Instagram accounts for healthcare professionals
Knowledge of Australian medical advertising rules (AHPRA/TGA)
Ability to create professional, factual, educational content
Strong communication skills, including ability to work with medical professionals for content approval
Deliverables:
Professional Instagram account ready for posting
Content calendar and 6–12 initial posts
Monthly content management plan (optional ongoing retainer)
Performance reporting templates
Budget:
Open to negotiation: prefer freelancers experienced in medical/healthcare marketing
One-off setup and possibility of ongoing monthly management
Application Requirements:
Examples of previous Instagram or social media work with healthcare clients
Understanding of AHPRA compliance and how it will be implemented
Brief outline of proposed strategy for this account