Instagram Lead Generation Manager
Budget: £250 – £750 GBP
I want an integrated Instagram plan that consistently educates my audience on confidence and burnout recovery while guiding them toward my coaching programmes. The work revolves around a single goal—turning followers into qualified leads—so every tactic, caption and visual must serve that purpose.
Strategy & Calendar
Map out a 30-day content calendar that details topic pillars, posting frequency, optimal times and strong calls-to-action moving people from feed to DM to discovery call.
Content Creation
Design and write educational posts that fit my current brand palette. Static images, carousels or short reels are welcome as long as they teach, inspire and invite the next step. Canva, Adobe Express or similar tools are fine; final files need to be editable and properly sized for feed, Stories and Reels.
Community & Growth
Cover daily engagement for the first month—replying to comments, sparking useful conversations under relevant hashtags and running simple DM nurture sequences that convert warm followers into booked calls.
Acceptance criteria
• 30-day calendar in Google Sheets or Notion
• Minimum 20 ready-to-post educational assets (PNG + editable source)
• Weekly analytics report tracking reach, saves, profile visits and leads generated
• Handover guide so I can keep momentum after completion
The primary audience is UK-based professional women aged 25–45; tone must be supportive, friendly and practical. Familiarity with Meta Business Suite, Canva and basic ad retargeting will help you move swiftly. First calendar draft is due within five days of award, full asset pack within three weeks, with check-ins via Slack or email throughout.
Strategy & Calendar
Map out a 30-day content calendar that details topic pillars, posting frequency, optimal times and strong calls-to-action moving people from feed to DM to discovery call.
Content Creation
Design and write educational posts that fit my current brand palette. Static images, carousels or short reels are welcome as long as they teach, inspire and invite the next step. Canva, Adobe Express or similar tools are fine; final files need to be editable and properly sized for feed, Stories and Reels.
Community & Growth
Cover daily engagement for the first month—replying to comments, sparking useful conversations under relevant hashtags and running simple DM nurture sequences that convert warm followers into booked calls.
Acceptance criteria
• 30-day calendar in Google Sheets or Notion
• Minimum 20 ready-to-post educational assets (PNG + editable source)
• Weekly analytics report tracking reach, saves, profile visits and leads generated
• Handover guide so I can keep momentum after completion
The primary audience is UK-based professional women aged 25–45; tone must be supportive, friendly and practical. Familiarity with Meta Business Suite, Canva and basic ad retargeting will help you move swiftly. First calendar draft is due within five days of award, full asset pack within three weeks, with check-ins via Slack or email throughout.