Instagram Growth for Property Media
Budget: $250 – $750 AUD
Remote Instagram Operator / Editorial Producer — Premium Australian Suburb Media Brand
I'm looking for one excellent remote Instagram operator to build and run a premium Australian suburb media page. This is not standard social media management, and it is not a real estate agent page.
Three prestige lifestyle suburbs:
Paddington, Sydney NSW
Balmoral, Brisbane QLD
Manly, Brisbane QLD (the Brisbane bayside suburb — not Manly in Sydney)
The angle: "suburb-as-an-asset-class, told like an intelligent local magazine." We explain why a market behaves the way it does — why a home sold below the street, why recent sales are climbing, what land scarcity and replacement cost really mean — as sharp, premium commentary. Editorial authority, not lead-gen.
Reference feel: Ryan Serhant's property storytelling, The Local Project / The Modern House restraint, Broadsheet's editorial voice. Original, intelligent, Australian.
Content series:
What Sold & Why — the observable reasons behind a result
Cost to Copy — replacement-cost commentary
Suburb Tier List — scarcity, walkability, architecture, quiet-money appeal
Street Psychology — why some streets feel more expensive
Buyer Regret — suburbs people appreciate only after they miss out
Sydney vs Brisbane Value — what money buys across the three suburbs
Quiet Money Map & Local Lifestyle Proof — cafés, parks, schools, water, village streets
You'll run: strategy, content calendar, Reel scripts, carousels, captions, hooks, stories, scheduling, posting, engagement, DM triage, analytics, content sourcing, and briefing/managing local videographers and creators in Sydney and Brisbane (including usage rights). You don't need to be in Australia, but you must be able to source and manage local content.
Monthly deliverables:
90 Reels, 40 carousels, 40+ Stories
Content calendar, analytics report, content-sourcing plan
30–50 local business/creator/agent outreach messages
Hook testing + next-month recommendations
Compliance & data integrity (read carefully — this is a filter):
This account publishes property commentary, not advice.
Every price, sale figure, land size, $/sqm and trend claim must come from a legitimate, attributable public source and be citable. No invented numbers.
No valuations or statements of what a specific property "is worth."
No investment or buying advice — no "buy now," "underpriced," "this will go up," or equivalent.
No price forecasts stated as fact; forward-looking commentary must be clearly framed as opinion.
No misleading or exaggerated claims (Australian Consumer Law applies).
In your proposal, tell me in 2–3 sentences how you'd keep the value content sharp and opinionated while staying on the commentary side of that line.
Content must be premium, intelligent, opinionated, data-backed, visually clean, in strong English, Australian in tone — not generic, not AI-sounding, not fake hype. It must be original, licensed, commissioned, or built from original graphics + properly attributed public data. Do not apply if your plan is to copy from Google, Instagram, Pinterest, listings, agent or business sites without written permission.
Example hooks:
"Paddington is not expensive because of the houses."
"Balmoral is what people think Bulimba still is."
"Manly QLD is one of Brisbane's most misunderstood suburbs."
"It may cost more to rebuild this home than to buy it."
"What $3M buys in Sydney versus Brisbane."
"A beautiful house in the wrong suburb is still the wrong buy."
To apply, put the word "SUBURB" at the top of your proposal, and include:
Instagram accounts you've managed + Reels you've scripted/edited/created
Examples of property, lifestyle, architecture or premium content
Your process for running a page with minimal client input
Your process for sourcing content when I don't provide footage
How you'd source and manage local creators in Sydney and Brisbane
How you handle copyright/permissions
How you'd position Paddington, Balmoral and Manly (QLD) differently
One viral Reel idea per suburb
Your monthly management fee and recommended local content budget, quoted separately
Your price for the paid trial below
Trial (shortlisted only): a mini content pack — 3 Reel concepts + scripts + captions, 1 carousel concept, a 2-week calendar, a creator-sourcing plan, your monthly workflow, how you'd run this with minimal input from me, and how you'd avoid copyright problems. Include your trial price in your application.
Do not apply if you only make Canva quote posts, use generic AI captions, can't write strong English, can't manage local sourcing, don't understand copyright, use bots or guarantee fake followers, repost without permission, or need daily direction.
I'll pay properly for the right operator. I want one person who can build a repeatable system and own it — not an agency charging high fees with no ownership. Long-term role for the right fit.
I'm looking for one excellent remote Instagram operator to build and run a premium Australian suburb media page. This is not standard social media management, and it is not a real estate agent page.
Three prestige lifestyle suburbs:
Paddington, Sydney NSW
Balmoral, Brisbane QLD
Manly, Brisbane QLD (the Brisbane bayside suburb — not Manly in Sydney)
The angle: "suburb-as-an-asset-class, told like an intelligent local magazine." We explain why a market behaves the way it does — why a home sold below the street, why recent sales are climbing, what land scarcity and replacement cost really mean — as sharp, premium commentary. Editorial authority, not lead-gen.
Reference feel: Ryan Serhant's property storytelling, The Local Project / The Modern House restraint, Broadsheet's editorial voice. Original, intelligent, Australian.
Content series:
What Sold & Why — the observable reasons behind a result
Cost to Copy — replacement-cost commentary
Suburb Tier List — scarcity, walkability, architecture, quiet-money appeal
Street Psychology — why some streets feel more expensive
Buyer Regret — suburbs people appreciate only after they miss out
Sydney vs Brisbane Value — what money buys across the three suburbs
Quiet Money Map & Local Lifestyle Proof — cafés, parks, schools, water, village streets
You'll run: strategy, content calendar, Reel scripts, carousels, captions, hooks, stories, scheduling, posting, engagement, DM triage, analytics, content sourcing, and briefing/managing local videographers and creators in Sydney and Brisbane (including usage rights). You don't need to be in Australia, but you must be able to source and manage local content.
Monthly deliverables:
90 Reels, 40 carousels, 40+ Stories
Content calendar, analytics report, content-sourcing plan
30–50 local business/creator/agent outreach messages
Hook testing + next-month recommendations
Compliance & data integrity (read carefully — this is a filter):
This account publishes property commentary, not advice.
Every price, sale figure, land size, $/sqm and trend claim must come from a legitimate, attributable public source and be citable. No invented numbers.
No valuations or statements of what a specific property "is worth."
No investment or buying advice — no "buy now," "underpriced," "this will go up," or equivalent.
No price forecasts stated as fact; forward-looking commentary must be clearly framed as opinion.
No misleading or exaggerated claims (Australian Consumer Law applies).
In your proposal, tell me in 2–3 sentences how you'd keep the value content sharp and opinionated while staying on the commentary side of that line.
Content must be premium, intelligent, opinionated, data-backed, visually clean, in strong English, Australian in tone — not generic, not AI-sounding, not fake hype. It must be original, licensed, commissioned, or built from original graphics + properly attributed public data. Do not apply if your plan is to copy from Google, Instagram, Pinterest, listings, agent or business sites without written permission.
Example hooks:
"Paddington is not expensive because of the houses."
"Balmoral is what people think Bulimba still is."
"Manly QLD is one of Brisbane's most misunderstood suburbs."
"It may cost more to rebuild this home than to buy it."
"What $3M buys in Sydney versus Brisbane."
"A beautiful house in the wrong suburb is still the wrong buy."
To apply, put the word "SUBURB" at the top of your proposal, and include:
Instagram accounts you've managed + Reels you've scripted/edited/created
Examples of property, lifestyle, architecture or premium content
Your process for running a page with minimal client input
Your process for sourcing content when I don't provide footage
How you'd source and manage local creators in Sydney and Brisbane
How you handle copyright/permissions
How you'd position Paddington, Balmoral and Manly (QLD) differently
One viral Reel idea per suburb
Your monthly management fee and recommended local content budget, quoted separately
Your price for the paid trial below
Trial (shortlisted only): a mini content pack — 3 Reel concepts + scripts + captions, 1 carousel concept, a 2-week calendar, a creator-sourcing plan, your monthly workflow, how you'd run this with minimal input from me, and how you'd avoid copyright problems. Include your trial price in your application.
Do not apply if you only make Canva quote posts, use generic AI captions, can't write strong English, can't manage local sourcing, don't understand copyright, use bots or guarantee fake followers, repost without permission, or need daily direction.
I'll pay properly for the right operator. I want one person who can build a repeatable system and own it — not an agency charging high fees with no ownership. Long-term role for the right fit.