Instagram Follower Growth & Content Strategy

Job ID: 39715496

Budget: $15 – $25 AUD

The immediate goal is to rapidly grow our Instagram follower count, leaning heavily on behind-the-scenes and personal-story content that makes the brand feel human and relatable. I already have a clear voice and visual identity; what’s missing is a data-driven plan that turns that foundation into steady, measurable audience growth—starting now.

Here is what the engagement will cover:

• Strategy & Roadmap – A 90-day follower growth blueprint built around Reels, Stories, strategic hashtag sets, and community interaction tactics.
• Content Pipeline – A weekly calendar packed with creative concepts for behind-the-scenes moments, day-in-the-life clips, and personable captions that invite conversation.
• Execution Support – Caption writing, visual direction, and scheduling through native tools or platforms like Later, Hootsuite, or Buffer—whatever best fits the workflow.
• Analytics & Optimization – Ongoing tracking in Instagram Insights and Google Sheets, with concise weekly reports highlighting follower gains, reach, and engagement tweaks needed.

Acceptance criteria: the first version of the roadmap and content calendar delivered within three days of kickoff; tangible follower growth benchmarks proposed and agreed upon for weeks 2, 4, and 8.

Everything kicks off the moment we shake hands, so speed and focus are essential.