Instagram Content for Knee Specialist

Job ID: 40141019

Budget: £10 – £15 GBP

I’m a consultant knee surgeon who wants to keep patients, physios and referrers informed through a vibrant Instagram feed. I do not currently have any presence online and would like to start with Instagram.

Here’s what I need from you: create and publish a balanced mix of Posts, Stories and Reels every week. Content should educate (e.g. recovery tips, procedure explainers), reassure (patient-friendly language, evidence-based facts) and subtly promote my expertise—no hard-sell tactics. Visuals must look professional yet approachable, and captions have to be concise, medically accurate and SEO-smart with relevant hashtags.

Each week you’ll:
• Plan the theme, draft copy and propose visuals for my approval
• Produce at least one Reel plus a supporting set of Posts and Stories
• Schedule everything at the best engagement times via Meta Business Suite (or similar)
• Monitor comments and flag any clinical questions I need to answer

I’ll supply branding guidelines, logo files and raw footage from clinic when available; stock or custom graphics are up to you. Success means a consistent weekly cadence, clear visual coherence and measurable growth in follower engagement. If you have experience handling medical or healthcare accounts, even better—just show me samples when you bid.

Experience or interest in this area of is helpful and advantageous.