Instagram Content Manager for Ayurvedic Brand

Job ID: 39587623

Budget: ₹37,500 – ₹75,000 INR

Job Title:

Social Media Manager for Luxury Ayurvedic Skincare Brand (Instagram Focused)

Job Description / Brief:

We are launching Vyana — a luxury Ayurvedic skincare brand rooted in Dosha-based personalization, slow rituals, etc. We’re looking for a freelancer who understands the blend of Indian tradition, premium branding, and Instagram storytelling.

Your Role:

Develop a 1-month Instagram content calendar (grid + stories + reels ideas)
Design high-aesthetic static posts (Canva or Photoshop)
Write soulful, educational captions (English)
Follow our tone: calm, minimal, poetic, and rooted in Ayurveda
Understand basic grid layout aesthetics and storytelling flow
Optional (bonus): Create 1–2 animated reels or transition videos
Who You Are:

A freelancer with a portfolio in beauty, wellness, Ayurveda, or conscious brands
Comfortable designing posts that align with luxury minimalism (think Kama, Forest Essentials)
Can write captions that feel like a mindful journal, not sales copy
Experience with Ayurveda/Doshas is a big plus
Willing to work on a test brief (paid)
Deliverables:

12–15 Instagram posts (carousel, quote, product, ritual, founder quote)
4–5 stories per week (templates for product education, quizzes, teasers)
1–2 reels (optional; animated or voiceover idea)
1-month calendar in Notion or Excel format
Optional: Suggestions for hashtags and growth hooks
Budget:

₹15,000 to ₹25,000 INR for 1 month
(Possibility of long-term work after launch if we align well)
To Apply, Share:

3–5 relevant Instagram post samples (wellness or beauty preferred)
Your portfolio or IG account (or past brand links)
2–3 lines on your experience with Ayurveda or conscious branding