Instagram Content Manager
Budget: ₹12,500 – ₹37,500 INR
I’m ready to hand over the day-to-day running of our Instagram business page to someone who lives and breathes the platform. The heart of the job is producing short-form videos and Reels that feel casual and relatable, then using them to foster a genuine community around our brand.
Here’s what that looks like in practice. Each week you’ll map out a content calendar, shoot or source footage, edit it for maximum impact, write snappy captions, and schedule everything so the feed, Reels tab, and Stories stay active and on-brand. The feed should keep a consistent visual identity, but never feel stiff; the tone is friendly, behind-the-scenes, and conversation-driven.
Community building is just as important as posting. You’ll jump into the comments, answer DMs when needed, and spark dialogue that turns followers into advocates. I’ll lean on your insights into Instagram’s latest algorithm shifts, features, and trends to keep growth steady and organic. After each month, you’ll present performance metrics and fresh ideas for engagement so we’re always iterating.
To thrive here you already manage business accounts, know how to storyboard and edit Reels (Adobe Premiere, CapCut, or similar), understand hashtag strategy, and can work autonomously to meet agreed deadlines.
Deliverables I expect:
• Weekly content calendar with post times
• 3–5 Reels/videos and supporting Stories per week
• Prompt engagement with comments/DMs during agreed hours
• Monthly analytics report plus recommendations for the next period
If this sounds like your zone of genius, let’s talk and start shaping the community together.
Here’s what that looks like in practice. Each week you’ll map out a content calendar, shoot or source footage, edit it for maximum impact, write snappy captions, and schedule everything so the feed, Reels tab, and Stories stay active and on-brand. The feed should keep a consistent visual identity, but never feel stiff; the tone is friendly, behind-the-scenes, and conversation-driven.
Community building is just as important as posting. You’ll jump into the comments, answer DMs when needed, and spark dialogue that turns followers into advocates. I’ll lean on your insights into Instagram’s latest algorithm shifts, features, and trends to keep growth steady and organic. After each month, you’ll present performance metrics and fresh ideas for engagement so we’re always iterating.
To thrive here you already manage business accounts, know how to storyboard and edit Reels (Adobe Premiere, CapCut, or similar), understand hashtag strategy, and can work autonomously to meet agreed deadlines.
Deliverables I expect:
• Weekly content calendar with post times
• 3–5 Reels/videos and supporting Stories per week
• Prompt engagement with comments/DMs during agreed hours
• Monthly analytics report plus recommendations for the next period
If this sounds like your zone of genius, let’s talk and start shaping the community together.