Instagram Content Management & Growth

Job ID: 40001566

Budget: $250 – $750 CAD

I need a hands-on partner to take full charge of our Instagram presence. The channel is already active and I have clear branding guidelines in place, so you’ll have a solid visual and tonal framework to work from on day one.

Your core job is to plan, create, and publish engaging Instagram content across images, short-form videos, and Stories/Reels. I’m looking for someone who can translate our existing brand voice into scroll-stopping visuals, write concise captions that encourage conversation, and keep a consistent posting rhythm that builds momentum.

To make sure we’re always improving, I’d like basic performance tracking included—nothing overly complex, just enough data to show what’s resonating so we can refine the content calendar each month.

Key deliverables
• Monthly content calendar with post concepts and captions
• Original assets: high-quality images, short videos, and Stories/Reels formatted for Instagram
• Scheduling of all approved posts in a reliable tool (Later, Buffer, Hootsuite, or similar)
• End-of-month snapshot report highlighting reach, engagement, and top-performing content

If you’re confident with Adobe Creative Suite, Canva, or comparable tools and have a knack for turning brand guidelines into thumb-stopping content, let’s talk.