Instagram Content & Engagement Manager
Budget: ₹1,500 – ₹12,500 INR
I need a proactive partner who can take full ownership of my Instagram presence. The account is already set up; what I lack is a consistent stream of fresh, on-brand posts that spark real conversations with current and prospective customers.
Here is what I’m after:
• Strategy & Planning
Develop a posting calendar that balances promotional and value-driven pieces, with clear themes designed to boost customer engagement.
• Content Creation
Produce scroll-stopping images, short-form videos/reels, and occasional text-only updates. You’ll source or shoot visuals, write concise copy, add relevant hashtags, and keep everything visually cohesive with my brand guidelines.
• Scheduling & Publishing
Use tools like Later, Buffer, or native Instagram scheduling to maintain a reliable cadence (minimum 4–5 posts per week). Stories and Reels should be mixed in where they add value.
• Community Management
Monitor comments and DMs, respond in my brand voice, and nurture conversations that can lead to sales inquiries. Highlight hot leads for me to follow up.
• Performance Tracking
Provide monthly insight reports pulling key metrics from Instagram Insights—reach, saves, shares, audience growth, and engagement rate—along with actionable recommendations for improvement.
Acceptance criteria:
1. A 30-day content calendar delivered for approval before publishing starts.
2. At least 16 pieces of original content released per month (mix of image posts, reels, and text updates).
3. Response to comments/DMs within 24 hours on business days.
4. Monthly performance report sent within three days of month-end.
If this aligns with your skill set and you can demonstrate past success growing engagement on Instagram, let’s talk timelines and next steps.
Here is what I’m after:
• Strategy & Planning
Develop a posting calendar that balances promotional and value-driven pieces, with clear themes designed to boost customer engagement.
• Content Creation
Produce scroll-stopping images, short-form videos/reels, and occasional text-only updates. You’ll source or shoot visuals, write concise copy, add relevant hashtags, and keep everything visually cohesive with my brand guidelines.
• Scheduling & Publishing
Use tools like Later, Buffer, or native Instagram scheduling to maintain a reliable cadence (minimum 4–5 posts per week). Stories and Reels should be mixed in where they add value.
• Community Management
Monitor comments and DMs, respond in my brand voice, and nurture conversations that can lead to sales inquiries. Highlight hot leads for me to follow up.
• Performance Tracking
Provide monthly insight reports pulling key metrics from Instagram Insights—reach, saves, shares, audience growth, and engagement rate—along with actionable recommendations for improvement.
Acceptance criteria:
1. A 30-day content calendar delivered for approval before publishing starts.
2. At least 16 pieces of original content released per month (mix of image posts, reels, and text updates).
3. Response to comments/DMs within 24 hours on business days.
4. Monthly performance report sent within three days of month-end.
If this aligns with your skill set and you can demonstrate past success growing engagement on Instagram, let’s talk timelines and next steps.