Instagram Brand Manager & Growth Expert for AVYRA (Fashion Accessories Brand)
Budget: ₹1,500 – ₹12,500 INR
Instagram Brand Manager & Growth Expert for AVYRA (Fashion Accessories Brand)
We are building AVYRA, a premium fashion accessories brand, and we’re looking for an experienced Instagram Brand Manager to help us build a modern, trustworthy, and high-converting brand.
Our vision is not just to grow followers but to build a long-term fashion brand. We are starting with artificial jewellery, keychains, bracelets, anklets, and fashion accessories, and in the future we plan to expand into women’s clothing, handbags, wallets, and other fashion categories.
Responsibilities
* Complete Instagram account management
* Brand strategy and content planning
* Monthly content calendar
* High-quality Reels, Posts & Stories
* Trending Reel concepts and scripting
* Product launch strategy
* Captions and hashtag strategy
* Profile optimization (Bio, Highlights & Feed)
* Competitor and trend research
* Community engagement (Comments & DMs if required)
* Monthly analytics and performance reports
Business Growth Responsibilities
We are looking for someone who can help us grow the business, not just manage Instagram.
We expect you to:
* Create strategies to increase sales
* Build a premium and trustworthy brand image
* Plan organic growth campaigns
* Suggest and manage paid advertising strategies (Meta Ads)
* Drive traffic to our Flipkart store initially and later to our Shopify website
* Plan influencer and UGC collaborations
* Create launch campaigns for new products
* Increase profile visits, engagement, and conversions
* Share fresh marketing ideas based on current trends
* Help build a loyal customer community
Product Launch Expectations
For every new product, you should provide:
* Reel concepts
* Hook (First 3 seconds)
* Video shot list
* Story ideas
* Caption
* CTA (Call-to-Action)
* Trending audio suggestions
* Hashtag strategy
Requirements
* Experience managing Fashion, Jewellery, Beauty, or Lifestyle brands
* Strong portfolio and previous work
* Understanding of Instagram algorithm
* Knowledge of content strategy and branding
* Creative thinking and marketing skills
* Excellent communication
Before Applying
Please include:
* Your portfolio
* Instagram accounts you’ve managed
* Results you’ve achieved (Growth, Engagement, Sales)
* Your strategy for growing a new brand like AVYRA
* Your 90-day growth plan
* Monthly pricing
* Services included
* Whether you’re an individual freelancer or an agency/company
We are looking for a long-term growth partner, not just a freelancer
We are building AVYRA, a premium fashion accessories brand, and we’re looking for an experienced Instagram Brand Manager to help us build a modern, trustworthy, and high-converting brand.
Our vision is not just to grow followers but to build a long-term fashion brand. We are starting with artificial jewellery, keychains, bracelets, anklets, and fashion accessories, and in the future we plan to expand into women’s clothing, handbags, wallets, and other fashion categories.
Responsibilities
* Complete Instagram account management
* Brand strategy and content planning
* Monthly content calendar
* High-quality Reels, Posts & Stories
* Trending Reel concepts and scripting
* Product launch strategy
* Captions and hashtag strategy
* Profile optimization (Bio, Highlights & Feed)
* Competitor and trend research
* Community engagement (Comments & DMs if required)
* Monthly analytics and performance reports
Business Growth Responsibilities
We are looking for someone who can help us grow the business, not just manage Instagram.
We expect you to:
* Create strategies to increase sales
* Build a premium and trustworthy brand image
* Plan organic growth campaigns
* Suggest and manage paid advertising strategies (Meta Ads)
* Drive traffic to our Flipkart store initially and later to our Shopify website
* Plan influencer and UGC collaborations
* Create launch campaigns for new products
* Increase profile visits, engagement, and conversions
* Share fresh marketing ideas based on current trends
* Help build a loyal customer community
Product Launch Expectations
For every new product, you should provide:
* Reel concepts
* Hook (First 3 seconds)
* Video shot list
* Story ideas
* Caption
* CTA (Call-to-Action)
* Trending audio suggestions
* Hashtag strategy
Requirements
* Experience managing Fashion, Jewellery, Beauty, or Lifestyle brands
* Strong portfolio and previous work
* Understanding of Instagram algorithm
* Knowledge of content strategy and branding
* Creative thinking and marketing skills
* Excellent communication
Before Applying
Please include:
* Your portfolio
* Instagram accounts you’ve managed
* Results you’ve achieved (Growth, Engagement, Sales)
* Your strategy for growing a new brand like AVYRA
* Your 90-day growth plan
* Monthly pricing
* Services included
* Whether you’re an individual freelancer or an agency/company
We are looking for a long-term growth partner, not just a freelancer