Instagram Audit & Growth Plan
Budget: $30 – $250 NZD
My Instagram account has been running for a while, yet the results feel flat. I want a fresh set of expert eyes on it—someone who can tell me, based on real data, whether the existing feed is salvageable or if a complete reboot would serve me better.
Scope of the audit
• Content quality & overall strategy: Assess visual consistency, captions, storytelling, posting cadence, and alignment with my brand message.
• Follower engagement: Analyse likes, comments, shares, saves, Stories interaction, and DM activity to spot what resonates and what falls short.
• Start-from-scratch evaluation: Present clear pros and cons of keeping the current feed versus rebuilding, including potential impact on reach, engagement rate, and brand perception.
What I expect as deliverables
1. A written audit report (PDF or Google Doc) covering findings, insights drawn from Instagram Insights and any third-party analytics tools you use (e.g., Later, Hootsuite, Sprout).
2. Action-oriented recommendations with a 30-day content roadmap: post types, topics, suggested visuals, posting calendar, and an outline hashtag strategy.
3. Engagement growth tactics: specific steps for boosting interaction in the next quarter, plus KPIs to track progress.
Please base your work on the latest Instagram algorithm shifts and community-guideline best practices. If you have examples of past Instagram turnarounds, I’d love to see them when you bid.
Scope of the audit
• Content quality & overall strategy: Assess visual consistency, captions, storytelling, posting cadence, and alignment with my brand message.
• Follower engagement: Analyse likes, comments, shares, saves, Stories interaction, and DM activity to spot what resonates and what falls short.
• Start-from-scratch evaluation: Present clear pros and cons of keeping the current feed versus rebuilding, including potential impact on reach, engagement rate, and brand perception.
What I expect as deliverables
1. A written audit report (PDF or Google Doc) covering findings, insights drawn from Instagram Insights and any third-party analytics tools you use (e.g., Later, Hootsuite, Sprout).
2. Action-oriented recommendations with a 30-day content roadmap: post types, topics, suggested visuals, posting calendar, and an outline hashtag strategy.
3. Engagement growth tactics: specific steps for boosting interaction in the next quarter, plus KPIs to track progress.
Please base your work on the latest Instagram algorithm shifts and community-guideline best practices. If you have examples of past Instagram turnarounds, I’d love to see them when you bid.