Instagram Aesthetic Revamp

Job ID: 39688945

Budget: $80 – $120 SGD

Instagram Aesthetic Revamp – Rethinking Islam

Objective
Transform Instagram into a premium showcase for advertisers and blog post sponsors, with a strong brand message that speaks directly to businesses: “Transforming Readers into Business Growth”.


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Brand Direction

Style: Modern & minimal with warm, cultural accents

Purpose: First impression should say professional, credible, high-value advertising platform.

Tone: Intelligent, trustworthy, and business-ready, while keeping cultural warmth.

Colors:

Charcoal black (#1D1D1B)

Warm sand (#E7DCCB)

Muted teal (#355C5C)

Soft gold (#C4A76A)

Light cream (#F6F4EF)

White (#FFFFFF)


Fonts:

Headlines: Playfair Display Bold

Body: Montserrat Medium




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Deliverables

1. Profile Photo

High-contrast logo clearly readable on mobile.



2. Bio Optimisation

Bio: Modern Muslim perspectives from Singapore & beyond. Transforming Readers into Business Growth — rethinkingislam.net

Name: Rethinking Islam | Muslim Audience Marketing

Branded link-in-bio with CTAs: “Advertise with Us” and “Read the Blog”



3. Highlight Covers

8 covers: START HERE, BLOGS, COMMUNITY, TRAVEL, FAITH TALKS, SPONSORS, EVENTS, BTS

Place SPONSORS second for visibility, add WHY US with key stats.



4. Grid Templates (Canva editable)

Quote posts with footer + tagline.

Blog promos with eye-catching titles and clean images.

Sponsored feature posts with premium layout, tagline, and CTA button.

Reels covers with consistent brand strip and tagline.

Business spotlights with split layout for product/service + testimonial.



5. Content Conversion for Launch

Apply templates to:

3 recent blogs

2 older posts

1 sponsor mockup




6. Launch Grid

Replicate mockup provided, sponsored post in centre, integrate tagline in all posts.



7. Advertiser Assets (Optional)

Carousel ad templates.

Story ad templates with tagline prominently placed.

“Our Reach” infographic template.





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Requirements

All files editable in Canva.

Only free fonts and stock unless approved.

Mobile-first readability.

Consistent footer with tagline across all posts.

Balanced color distribution for professional look.



Please provide examples of your previous work and a brief overview of your design approach. Looking forward to your bids!

A one time payment of $80 to $120