Head of Social Media for CPG Sales Group
Budget: $15 – $25 USD
I’m ready to hand over full ownership of our social channels so we can finally treat them as revenue-driving assets, not afterthoughts. To start, you’ll dedicate 5–10 hours each week (Monday through Friday only) shaping and executing a cross-platform plan that covers Instagram, Facebook, LinkedIn, X, TikTok and any other network you believe will move the needle for a B2B/B2C CPG sales consultancy.
Instagram is our quickest win. I need follower growth from roughly 1 k to 2.5 k, but the real scorecard is an uptick in engagement, qualified leads and overall brand visibility. Educational content works best with our audience, so expect to translate industry insights, playbooks and success stories into short-form video, carousels and thought-leadership posts that spark conversation and showcase authority.
Day to day you’ll:
• Draft and publish platform-specific content that keeps a consistent tone of voice yet leverages native features.
• Build and maintain an editorial calendar that aligns with product launches, webinars and partner spotlights.
• Monitor comments, DMs and brand mentions, jumping in to foster dialogue with prospects and peers.
• Track KPIs inside native analytics, Google Analytics and any social listening tool you prefer, then present actionable reports each week.
• Test paid boosts or micro-campaigns when justified by data, scaling only after we see positive ROI.
As results come in, you’ll earn more hours, budget and strategic influence. If you’re excited to create an educational spotlight for a nimble CPG consultancy—and can prove it through past case studies or dashboards—let’s talk.
Instagram is our quickest win. I need follower growth from roughly 1 k to 2.5 k, but the real scorecard is an uptick in engagement, qualified leads and overall brand visibility. Educational content works best with our audience, so expect to translate industry insights, playbooks and success stories into short-form video, carousels and thought-leadership posts that spark conversation and showcase authority.
Day to day you’ll:
• Draft and publish platform-specific content that keeps a consistent tone of voice yet leverages native features.
• Build and maintain an editorial calendar that aligns with product launches, webinars and partner spotlights.
• Monitor comments, DMs and brand mentions, jumping in to foster dialogue with prospects and peers.
• Track KPIs inside native analytics, Google Analytics and any social listening tool you prefer, then present actionable reports each week.
• Test paid boosts or micro-campaigns when justified by data, scaling only after we see positive ROI.
As results come in, you’ll earn more hours, budget and strategic influence. If you’re excited to create an educational spotlight for a nimble CPG consultancy—and can prove it through past case studies or dashboards—let’s talk.