HVAC4Homeowners Social Media Growth
Budget: $15 – $25 USD
I run HVAC4Homeowners.com, a site that translates HVAC and whole-home performance know-how into practical advice for everyday homeowners. I’m ready to hand the reins of our Facebook and Instagram presence to someone who can turn those channels into reliable traffic drivers for the site.
What I need from you
• Map out a succinct strategy that ties every Facebook and Instagram post to a clear traffic objective.
• Produce scroll-stopping visual content—short videos, reels, carousels, and branded graphics—that simplifies HVAC concepts while building trust. Original footage or animated explainer clips are both welcome as long as they remain homeowner-friendly.
• Maintain a consistent posting cadence, publish through Meta Business Suite, and stay on top of comments and DMs so the community feels heard.
• Track performance with native analytics, highlight what’s pushing clicks to HVAC4Homeowners.com, and adjust the content plan accordingly.
Acceptance criteria
• A 30-day content calendar approved before launch.
• At least three unique visual posts per week (mix of video and static), optimized with platform-native features and strong calls to “learn more” on the site.
• Weekly report summarizing reach, engagement, top-performing content, and link clicks to the website, plus next-step recommendations.
If you know how to blend solid strategy with eye-catching creativity—and you’re comfortable speaking the language of both HVAC pros and curious homeowners—let’s talk.
What I need from you
• Map out a succinct strategy that ties every Facebook and Instagram post to a clear traffic objective.
• Produce scroll-stopping visual content—short videos, reels, carousels, and branded graphics—that simplifies HVAC concepts while building trust. Original footage or animated explainer clips are both welcome as long as they remain homeowner-friendly.
• Maintain a consistent posting cadence, publish through Meta Business Suite, and stay on top of comments and DMs so the community feels heard.
• Track performance with native analytics, highlight what’s pushing clicks to HVAC4Homeowners.com, and adjust the content plan accordingly.
Acceptance criteria
• A 30-day content calendar approved before launch.
• At least three unique visual posts per week (mix of video and static), optimized with platform-native features and strong calls to “learn more” on the site.
• Weekly report summarizing reach, engagement, top-performing content, and link clicks to the website, plus next-step recommendations.
If you know how to blend solid strategy with eye-catching creativity—and you’re comfortable speaking the language of both HVAC pros and curious homeowners—let’s talk.