Full-Service Social Media Specialist Needed (Video Creation, Posting, CRM Integration & Lead Management)
Budget: $2 – $8 USD
Project Overview:
We are seeking an experienced Social Media Specialist who can manage our entire content and lead-generation process from start to finish. This role is ideal for someone who can create strategic, engaging social content AND connect it directly to our CRM to convert views into booked appointments.
We need a freelancer who is proactive, detail-oriented, and comfortable handling both creative and technical tasks.
Responsibilities:
1. Video Creation & Editing
• Record or assemble video content using our brand direction & assets.
• Edit videos for platforms like Instagram, Facebook, TikTok, LinkedIn, and YouTube Shorts.
• Add captions, graphics, CTAs, hooks, and transitions as needed.
2. Social Media Posting & Management
• Publish content on all required platforms.
• Optimize posts for engagement, reach, and conversions.
• Maintain consistent posting schedules.
3. Analytics & Metrics Tracking
• Track video performance: views, engagement, click-throughs, conversions.
• Provide weekly/monthly reports with insights and recommendations.
• Suggest improvements based on analytics.
4. CRM Integration & Lead Flow Management
• Connect our social media accounts to our CRM (HubSpot, Zoho, GoHighLevel, or similar).
• Ensure leads from social media (DMs, forms, ads, comments) flow directly into the CRM.
• Set up booking links, funnels, and appointment automation.
• Monitor new lead activity and ensure proper follow-up sequences.
5. Appointment Scheduling
• Ensure leads from social platforms convert into scheduled calls/appointments in the CRM.
• Maintain accurate pipeline stages and tagging.
• Provide lead quality updates and conversion tracking.
Deliverables:
• Weekly scripts & content calendar
• 8–20 edited videos per month (or more based on package)
• All posts uploaded and optimized
• Weekly analytics report
• CRM connected to all social platforms
• Automated appointment funnel
• Lead flow and appointment tracking inside CRM
Required Skills:
• Social media management (Instagram, Facebook, TikTok, YouTube, LinkedIn)
• Video editing (CapCut, Premiere, Final Cut, or equivalent)
• Strong copywriting and scriptwriting
• CRM setup and automation (Monday or Zoho)
• Basic graphic design skills
• Understanding of marketing funnels and lead generation
• Ability to work independently and deliver on deadlines
We are seeking an experienced Social Media Specialist who can manage our entire content and lead-generation process from start to finish. This role is ideal for someone who can create strategic, engaging social content AND connect it directly to our CRM to convert views into booked appointments.
We need a freelancer who is proactive, detail-oriented, and comfortable handling both creative and technical tasks.
Responsibilities:
1. Video Creation & Editing
• Record or assemble video content using our brand direction & assets.
• Edit videos for platforms like Instagram, Facebook, TikTok, LinkedIn, and YouTube Shorts.
• Add captions, graphics, CTAs, hooks, and transitions as needed.
2. Social Media Posting & Management
• Publish content on all required platforms.
• Optimize posts for engagement, reach, and conversions.
• Maintain consistent posting schedules.
3. Analytics & Metrics Tracking
• Track video performance: views, engagement, click-throughs, conversions.
• Provide weekly/monthly reports with insights and recommendations.
• Suggest improvements based on analytics.
4. CRM Integration & Lead Flow Management
• Connect our social media accounts to our CRM (HubSpot, Zoho, GoHighLevel, or similar).
• Ensure leads from social media (DMs, forms, ads, comments) flow directly into the CRM.
• Set up booking links, funnels, and appointment automation.
• Monitor new lead activity and ensure proper follow-up sequences.
5. Appointment Scheduling
• Ensure leads from social platforms convert into scheduled calls/appointments in the CRM.
• Maintain accurate pipeline stages and tagging.
• Provide lead quality updates and conversion tracking.
Deliverables:
• Weekly scripts & content calendar
• 8–20 edited videos per month (or more based on package)
• All posts uploaded and optimized
• Weekly analytics report
• CRM connected to all social platforms
• Automated appointment funnel
• Lead flow and appointment tracking inside CRM
Required Skills:
• Social media management (Instagram, Facebook, TikTok, YouTube, LinkedIn)
• Video editing (CapCut, Premiere, Final Cut, or equivalent)
• Strong copywriting and scriptwriting
• CRM setup and automation (Monday or Zoho)
• Basic graphic design skills
• Understanding of marketing funnels and lead generation
• Ability to work independently and deliver on deadlines