Full Instagram Management for Wellness Brand – Content Creation, Growth & Strategy

We are launching a wellness and skincare brand called Nira Organics, rooted in clean, plant-based, and Ayurvedic self-care. We’re looking for a social media expert or team to fully manage our Instagram account from scratch, including everything from strategy to execution.

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Goals:
• Build a visually consistent, engaging Instagram presence
• Grow real and relevant followers (India-focused wellness audience)
• Increase engagement through reels, stories, and content interaction
• Build trust and conversion through strong content & testimonials

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Scope of Work:

1. Content Strategy & Planning
• Develop monthly content calendar
• Brand voice + tone consistency
• Audience and competitor research

2. Content Creation
• 8–12 feed posts/month (static, carousel, quote)
• 6–8 reels/month (educational, DIY, product-focused)
• Story design (polls, testimonials, engagement stickers)

3. Design & Aesthetics
• Feed curation (grid layout)
• Highlight icons + story templates
• Label or product integration (we will provide images or ask for mockups)

4. Caption + Hashtag Writing
• Creative, on-brand captions
• CTA-driven (comments, shares, saves)
• Hashtag research (10–20 per post)

5. Follower Growth & Engagement
• Organic follower building
• Replying to comments & DMs (optional)
• Collaboration ideas with micro-influencers

6. Insights & Reporting
• Monthly report on performance
• What worked / what to improve
• Recommendations for next month

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Requirements:
• Experience in skincare / wellness / organic product niches
• Ability to create both reels & static content
• Strong design sense for feed layout
• Fluent in English (Hindi add-on is a plus)
• Portfolio or samples of Instagram pages you’ve managed