Fitness Social Media Manager
Budget: £10 – £15 GBP
I’m getting ready to scale the launch of my new fitness app and need a hands-on social media manager to turn Instagram and Facebook into our primary growth engines. Your day-to-day will revolve around three core areas: creating thumb-stopping content, actively engaging with our community, and rolling out targeted ad campaigns that convert curious scrollers into loyal users.
Content should always ladder back to one objective—building an audience for the online app—so every post, story, reel, or paid placement needs a clear call-to-action that drives downloads or email sign-ups. Expect to film or repurpose short workout clips, share quick nutrition pointers, celebrate user success moments, and generally keep the feed fresh, on-brand, and value-packed.
Community management is just as crucial. I’ll rely on you to reply to comments and DMs, spark conversations in Stories, and nurture micro-influencer partnerships so that our channels feel personal rather than promotional.
Finally, you’ll plan and execute Facebook & Instagram Ads, tweaking creatives and audiences until we hit cost-per-install targets. I’ll provide access to the ad account and performance benchmarks; you bring the strategy, copy, and split-test mindset.
Deliverables I’ll use to gauge success:
• Monthly content calendar with post concepts, captions, and asset requirements
• Weekly performance snapshot covering reach, engagement, and app installs
• Ad campaign report detailing spend, CPA, and optimization steps taken
If you live and breathe fitness culture, know Meta Business Suite and Ads Manager inside out, and thrive on data-driven iteration, I’d love to see how you’d grow this brand.
Content should always ladder back to one objective—building an audience for the online app—so every post, story, reel, or paid placement needs a clear call-to-action that drives downloads or email sign-ups. Expect to film or repurpose short workout clips, share quick nutrition pointers, celebrate user success moments, and generally keep the feed fresh, on-brand, and value-packed.
Community management is just as crucial. I’ll rely on you to reply to comments and DMs, spark conversations in Stories, and nurture micro-influencer partnerships so that our channels feel personal rather than promotional.
Finally, you’ll plan and execute Facebook & Instagram Ads, tweaking creatives and audiences until we hit cost-per-install targets. I’ll provide access to the ad account and performance benchmarks; you bring the strategy, copy, and split-test mindset.
Deliverables I’ll use to gauge success:
• Monthly content calendar with post concepts, captions, and asset requirements
• Weekly performance snapshot covering reach, engagement, and app installs
• Ad campaign report detailing spend, CPA, and optimization steps taken
If you live and breathe fitness culture, know Meta Business Suite and Ads Manager inside out, and thrive on data-driven iteration, I’d love to see how you’d grow this brand.