Family Law Lead-Gen Social Media
Budget: £2 – £5 GBP
I run a small but busy family-law practice and I’m ready to turn our social channels into a steady source of qualified client enquiries. I already know the direction I want to take and need a social media specialist who can translate it into a practical, data-driven plan and daily execution.
Scope of work
• Platforms in play: Facebook, Instagram, LinkedIn, TikTok and YouTube.
• Core goal: generate client leads—every decision, post and ad should move prospects toward an initial consultation.
• Content pillars: educational articles and bite-sized tips that demystify divorce, custody, mediation and related topics, plus behind-the-scenes stories that show our team’s personality and professionalism. We won’t focus on public testimonials for now.
What I need from you
1. A 30-day content calendar mapping formats, captions, hashtags and CTAs for each platform.
2. Creation of all assets—static graphics, short-form video, carousel posts, YouTube shorts or clips—formatted natively for each channel.
3. Scheduling and publishing through our preferred tool (we currently use Buffer but are open to suggestions).
4. Community management: respond to comments and DMs in a timely, brand-safe way, flagging any potential clients for follow-up.
5. Weekly analytics snapshot with recommendations to optimise reach and conversions.
You’ll have direct access to our managing partner for subject-matter input, case-law updates and quick approvals, plus a library of on-brand imagery. If you’re experienced in lead-generation funnels within professional services and comfortable with sensitive legal topics, let’s chat.
Scope of work
• Platforms in play: Facebook, Instagram, LinkedIn, TikTok and YouTube.
• Core goal: generate client leads—every decision, post and ad should move prospects toward an initial consultation.
• Content pillars: educational articles and bite-sized tips that demystify divorce, custody, mediation and related topics, plus behind-the-scenes stories that show our team’s personality and professionalism. We won’t focus on public testimonials for now.
What I need from you
1. A 30-day content calendar mapping formats, captions, hashtags and CTAs for each platform.
2. Creation of all assets—static graphics, short-form video, carousel posts, YouTube shorts or clips—formatted natively for each channel.
3. Scheduling and publishing through our preferred tool (we currently use Buffer but are open to suggestions).
4. Community management: respond to comments and DMs in a timely, brand-safe way, flagging any potential clients for follow-up.
5. Weekly analytics snapshot with recommendations to optimise reach and conversions.
You’ll have direct access to our managing partner for subject-matter input, case-law updates and quick approvals, plus a library of on-brand imagery. If you’re experienced in lead-generation funnels within professional services and comfortable with sensitive legal topics, let’s chat.