Facebook Marketing Strategy & Management
Budget: $250 – $750 USD
I need a sharp, results-oriented plan to grow my presence on Facebook. The scope centers on that single platform, so I want someone who can go deep rather than wide. Here’s what I expect:
• Audit my existing Facebook Page and identify quick-win improvements for branding, layout, and calls-to-action.
• Draft a four-week content calendar with post captions, suggested visuals, and optimal publishing times. Variety matters—mix of image posts, short videos, stories, and community polls.
• Design or source the creative assets, keeping a consistent visual style and tone.
• Set up and manage paid campaigns in Facebook Ads Manager: build custom audiences, craft ad copy, select formats, set budgets, and monitor performance daily.
• Optimise continuously—refine targeting, adjust bids, A/B test creatives, and report clear metrics (reach, engagement, CTR, cost per result).
• Send me a concise weekly dashboard plus actionable recommendations for the following week.
Tools I expect you to use naturally include Facebook Business Suite, Ads Manager, and light design platforms such as Canva or Adobe Express. The first draft strategy should land within seven days, with the campaign rolling out in week two and optimisation running for the full month. If we click, there’s room to expand into additional channels later, but Facebook is the immediate focus.
• Audit my existing Facebook Page and identify quick-win improvements for branding, layout, and calls-to-action.
• Draft a four-week content calendar with post captions, suggested visuals, and optimal publishing times. Variety matters—mix of image posts, short videos, stories, and community polls.
• Design or source the creative assets, keeping a consistent visual style and tone.
• Set up and manage paid campaigns in Facebook Ads Manager: build custom audiences, craft ad copy, select formats, set budgets, and monitor performance daily.
• Optimise continuously—refine targeting, adjust bids, A/B test creatives, and report clear metrics (reach, engagement, CTR, cost per result).
• Send me a concise weekly dashboard plus actionable recommendations for the following week.
Tools I expect you to use naturally include Facebook Business Suite, Ads Manager, and light design platforms such as Canva or Adobe Express. The first draft strategy should land within seven days, with the campaign rolling out in week two and optimisation running for the full month. If we click, there’s room to expand into additional channels later, but Facebook is the immediate focus.