Facebook & Instagram Image Strategy
Budget: $30 – $250 USD
My Facebook and Instagram feeds need a steady stream of fresh, scroll-stopping image posts. I already have brand guidelines and a clear voice; what I’m missing is the time to turn ideas into polished visuals and get them into an organized publishing calendar.
Here’s the flow I want to establish: each week you design engaging image content (light copy overlay when it adds value), write a concise caption that invites interaction, and load everything into a scheduler—Meta Business Suite is fine, but I’m open to other reliable tools if you prefer. All posts should go out at optimal times for reach and engagement, with hashtags and location tags researched and applied where they matter.
Deliverables I’ll review every Monday:
• 3–5 ready-to-publish image creatives in PNG or JPEG
• Captions and hashtag sets in the scheduler, queued for the week
• A quick note on performance of the previous week’s posts and any tweaks you recommend
Acceptance criteria:
• Visuals match brand colours, fonts, and tone
• Captions are error-free and under 150 words
• All posts are scheduled no later than 24 hours before the first publish time
If you’re comfortable juggling both creation and scheduling while keeping a close eye on engagement metrics, let’s get started this week.
Here’s the flow I want to establish: each week you design engaging image content (light copy overlay when it adds value), write a concise caption that invites interaction, and load everything into a scheduler—Meta Business Suite is fine, but I’m open to other reliable tools if you prefer. All posts should go out at optimal times for reach and engagement, with hashtags and location tags researched and applied where they matter.
Deliverables I’ll review every Monday:
• 3–5 ready-to-publish image creatives in PNG or JPEG
• Captions and hashtag sets in the scheduler, queued for the week
• A quick note on performance of the previous week’s posts and any tweaks you recommend
Acceptance criteria:
• Visuals match brand colours, fonts, and tone
• Captions are error-free and under 150 words
• All posts are scheduled no later than 24 hours before the first publish time
If you’re comfortable juggling both creation and scheduling while keeping a close eye on engagement metrics, let’s get started this week.