Expert Social Media Content Strategist for Interior Design & Holiday Home Brands
Budget: $750 – $1,500 USD
We are a group operating two related companies—one specializes in apartment, villa, and office interior design; the other in vacation/holiday management. We need an experienced content strategist to develop a monthly social media content calendar with 30 original ideas (15 per brand), focused on audience growth through innovative, human-driven concepts.
**Requirements:**
- Minimum 2 years experience writing/managing social media for interior design, real estate, or vacation homes
- Able to produce original, non-AI, non-generic content; must provide samples of past human-generated work
- Familiar with viral and innovative post formats: carousels, reels, short text/image features, polls, trend highlights
- Understands UAE audience trends and platform preferences
- Portfolio demonstrating success in content calendars or growth for similar brands
- Arabic proficiency or deep local insight is a bonus
Scope:
- Deliver an editable calendar (Google Sheets/Excel) monthly with tailored ideas, captions, and visual directions
- Each brand must be distinctly represented in the content (design vs. holiday home)
- Preference for *engagement boosters*: creative storytelling, behind-the-scenes, seasonal themes, personality-driven posts, live Q&As, product spotlights, throwbacks, and collaborations
**To Apply:**
- Attach 2–3 relevant work samples (must show human/original work)
- Briefly describe your approach to creating innovative content for both company types
- State experience with UAE/wider GCC audience
- Share references/metrics of past audience growth (if possible)
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**2. Screen Applicants Rigorously**
- Filter out any who mention using AI for generation or cannot provide original samples.
- Review portfolios: Look for creativity, consistency, and deep engagement *beyond surface-level “design tip” posts*[1][2][5].
- Verify experience with local/regional clients in interior design or hospitality.
- Evaluate their process: Are their content ideas multi-format? Do they adapt for holidays, trends, and promotions?
**Requirements:**
- Minimum 2 years experience writing/managing social media for interior design, real estate, or vacation homes
- Able to produce original, non-AI, non-generic content; must provide samples of past human-generated work
- Familiar with viral and innovative post formats: carousels, reels, short text/image features, polls, trend highlights
- Understands UAE audience trends and platform preferences
- Portfolio demonstrating success in content calendars or growth for similar brands
- Arabic proficiency or deep local insight is a bonus
Scope:
- Deliver an editable calendar (Google Sheets/Excel) monthly with tailored ideas, captions, and visual directions
- Each brand must be distinctly represented in the content (design vs. holiday home)
- Preference for *engagement boosters*: creative storytelling, behind-the-scenes, seasonal themes, personality-driven posts, live Q&As, product spotlights, throwbacks, and collaborations
**To Apply:**
- Attach 2–3 relevant work samples (must show human/original work)
- Briefly describe your approach to creating innovative content for both company types
- State experience with UAE/wider GCC audience
- Share references/metrics of past audience growth (if possible)
---
**2. Screen Applicants Rigorously**
- Filter out any who mention using AI for generation or cannot provide original samples.
- Review portfolios: Look for creativity, consistency, and deep engagement *beyond surface-level “design tip” posts*[1][2][5].
- Verify experience with local/regional clients in interior design or hospitality.
- Evaluate their process: Are their content ideas multi-format? Do they adapt for holidays, trends, and promotions?