Etiquette Instagram Content Manager -- 2
Budget: ₹600 – ₹1,500 INR
I run an etiquette-centric Instagram page that blends wellness, femininity, and traditional social graces. To keep the feed fresh and engaging, I need someone to take full charge of the account—from planning through publishing and light ad management.
Your main creative focus will be short-form videos: daily tips and quick clips that illustrate Wellness and Self-care alongside Traditional Etiquette and Manners. Reels, Stories, or any vertical format that feels native to Instagram are perfect. Occasional images or carousels are welcome when they support a video-first strategy.
Scope of work
• Plan a rolling content calendar that outlines each tip, caption, and hashtag set.
• Shoot or edit high-quality clips (think Canva, CapCut, Premiere Rush—whatever you prefer) that stay on-brand in tone and palette.
• Schedule and publish the posts at optimal times, engaging with comments for the first hour to spark conversation.
• Set up and monitor simple in-app ads or boosts to extend reach on key posts; adjust targeting and spend based on performance data.
• Send me concise weekly reports summarizing growth metrics, top-performing clips, and next steps.
Acceptance criteria
• A full week of daily tip videos is always queued at least five days in advance.
• Captions are grammatically clean, warm in tone, and never exceed Instagram’s character limits.
• Branded colors, fonts, and logo (supplied) appear consistently.
• Ad spend and audience settings are documented in each weekly report.
I can provide branding guidelines, topic outlines, and examples of the voice I like. From there, you’ll have creative freedom to refine ideas and keep the page lively and on message.
Your main creative focus will be short-form videos: daily tips and quick clips that illustrate Wellness and Self-care alongside Traditional Etiquette and Manners. Reels, Stories, or any vertical format that feels native to Instagram are perfect. Occasional images or carousels are welcome when they support a video-first strategy.
Scope of work
• Plan a rolling content calendar that outlines each tip, caption, and hashtag set.
• Shoot or edit high-quality clips (think Canva, CapCut, Premiere Rush—whatever you prefer) that stay on-brand in tone and palette.
• Schedule and publish the posts at optimal times, engaging with comments for the first hour to spark conversation.
• Set up and monitor simple in-app ads or boosts to extend reach on key posts; adjust targeting and spend based on performance data.
• Send me concise weekly reports summarizing growth metrics, top-performing clips, and next steps.
Acceptance criteria
• A full week of daily tip videos is always queued at least five days in advance.
• Captions are grammatically clean, warm in tone, and never exceed Instagram’s character limits.
• Branded colors, fonts, and logo (supplied) appear consistently.
• Ad spend and audience settings are documented in each weekly report.
I can provide branding guidelines, topic outlines, and examples of the voice I like. From there, you’ll have creative freedom to refine ideas and keep the page lively and on message.