Engagement-Focused Social Strategy
Budget: $30 – $250 USD
Summary
We’re looking for a sharp, trend-savvy social media strategist based in the USA to help grow our TikTok and YouTube Shorts presence, with a strong focus on music learning content for kids. We already have a growing following on TikTok and a creative team ready to produce — we just need the right strategist to lead the way.
You won’t be responsible for creating visuals or editing videos — our in-house team takes care of all production and design. Your role is to shape strategy, spot trends, and help us craft short-form content that’s fun, educational, and engaging for young audiences.
What You’ll Do
Research trends, sounds, formats, and hooks that resonate with kids and parents, especially around music education, entertainment
Develop and manage a short-form content calendar for TikTok, instagram and YouTube Shorts
Provide creative direction to our design and video team
Post content and monitor performance
Optimize content for reach, engagement, and audience growth
Share insights and refine our strategy based on analytics
What We’re Looking For
Must be based in the USA
Proven success growing TikTok, instagram and/or YouTube Shorts accounts — ideally with content for kids, families, or education
Deep understanding of what works in short-form content, especially for younger audiences
Strategic and creative thinker who stays ahead of platform trends
Excellent communicator who can lead content direction and collaborate effectively
Familiarity with tools like CapCut, TikTok Editor, and YouTube Studio
Bonus Points For
Experience with Instagram Reels
Strong copywriting or caption-writing skills
Background in children’s media, music education, or educational content strategy
We’re looking for a sharp, trend-savvy social media strategist based in the USA to help grow our TikTok and YouTube Shorts presence, with a strong focus on music learning content for kids. We already have a growing following on TikTok and a creative team ready to produce — we just need the right strategist to lead the way.
You won’t be responsible for creating visuals or editing videos — our in-house team takes care of all production and design. Your role is to shape strategy, spot trends, and help us craft short-form content that’s fun, educational, and engaging for young audiences.
What You’ll Do
Research trends, sounds, formats, and hooks that resonate with kids and parents, especially around music education, entertainment
Develop and manage a short-form content calendar for TikTok, instagram and YouTube Shorts
Provide creative direction to our design and video team
Post content and monitor performance
Optimize content for reach, engagement, and audience growth
Share insights and refine our strategy based on analytics
What We’re Looking For
Must be based in the USA
Proven success growing TikTok, instagram and/or YouTube Shorts accounts — ideally with content for kids, families, or education
Deep understanding of what works in short-form content, especially for younger audiences
Strategic and creative thinker who stays ahead of platform trends
Excellent communicator who can lead content direction and collaborate effectively
Familiarity with tools like CapCut, TikTok Editor, and YouTube Studio
Bonus Points For
Experience with Instagram Reels
Strong copywriting or caption-writing skills
Background in children’s media, music education, or educational content strategy