Digital Marketing for Aquatic Education
Budget: ₹12,500 – ₹37,500 INR
SEO / SMO Digital Marketing Executive (Freelancer / Part-time)
About Us
Tici Nature Lab & Nature Academy is a growing ecosystem in the aquatic and biotechnology education space.
We run premium aquarium care, aquascaping products and training programs, including masterclasses, webinars, and offline workshops.
We're building a strong digital presence and are seeking a hands-on Digital Marketing Executive who understands strategy + execution.
Key Responsibilities
The selected candidate will manage and grow our online presence through:
SEO
Keyword research & competitor analysis
On-page optimization (meta tags, content, internal linking, schema)
Technical SEO (speed, mobile optimization, indexing, sitemap, crawl issues)
Off-page SEO: backlink strategy (industry directory listing, niche blogs, guest posts, PR outreach)
Local SEO (Google Business listing optimization & ranking)
Content & Social Media
Monthly content calendar for Facebook, Instagram, LinkedIn & YouTube
Create/post engaging content (Reels, short posts, carousels—content ideas will be provided)
Growth through hashtags, trends, and community building
Performance Marketing (Optional but Bonus)
Running paid ads (Facebook/Instagram lead campaigns for webinars/masterclasses)
Funnel setup & optimization
Analytics
Google Analytics tracking and reporting
Keyword ranking growth
Engagement rate and conversion insights
Requirements
Proven experience in SEO & Social Media Management
Ability to show portfolio/results
Knowledge of Google Search Console, Analytics, Meta Business Suite, basic Canva
Knowledge of SEMRush / Ahrefs (added advantage)
Strong written English communication
What We Provide
Existing live website
Existing brand presence & content support
Clear marketing milestones
Growth-based bonus after results
Expected Outcomes (KPIs)
Rank top keywords like aquascaping course India, aquarium product brand, aquatic learning, etc.
Increase website organic traffic
Grow social presence and engagement
Generate quality leads for paid masterclasses & training programs
To Apply, Share:
Portfolio or past work case studies
Tools you use
Strategy outline (1 page max)
Timeline to deliver first visible results
About Us
Tici Nature Lab & Nature Academy is a growing ecosystem in the aquatic and biotechnology education space.
We run premium aquarium care, aquascaping products and training programs, including masterclasses, webinars, and offline workshops.
We're building a strong digital presence and are seeking a hands-on Digital Marketing Executive who understands strategy + execution.
Key Responsibilities
The selected candidate will manage and grow our online presence through:
SEO
Keyword research & competitor analysis
On-page optimization (meta tags, content, internal linking, schema)
Technical SEO (speed, mobile optimization, indexing, sitemap, crawl issues)
Off-page SEO: backlink strategy (industry directory listing, niche blogs, guest posts, PR outreach)
Local SEO (Google Business listing optimization & ranking)
Content & Social Media
Monthly content calendar for Facebook, Instagram, LinkedIn & YouTube
Create/post engaging content (Reels, short posts, carousels—content ideas will be provided)
Growth through hashtags, trends, and community building
Performance Marketing (Optional but Bonus)
Running paid ads (Facebook/Instagram lead campaigns for webinars/masterclasses)
Funnel setup & optimization
Analytics
Google Analytics tracking and reporting
Keyword ranking growth
Engagement rate and conversion insights
Requirements
Proven experience in SEO & Social Media Management
Ability to show portfolio/results
Knowledge of Google Search Console, Analytics, Meta Business Suite, basic Canva
Knowledge of SEMRush / Ahrefs (added advantage)
Strong written English communication
What We Provide
Existing live website
Existing brand presence & content support
Clear marketing milestones
Growth-based bonus after results
Expected Outcomes (KPIs)
Rank top keywords like aquascaping course India, aquarium product brand, aquatic learning, etc.
Increase website organic traffic
Grow social presence and engagement
Generate quality leads for paid masterclasses & training programs
To Apply, Share:
Portfolio or past work case studies
Tools you use
Strategy outline (1 page max)
Timeline to deliver first visible results