Personal Brand Social Media Specialist | Grow a B2B Thought Leader

Job ID: 39655481

Budget: $25 – $50 AUD

Title:
Personal Brand Social Media Specialist | Grow a B2B Thought Leader
Description:
We are looking for a full-time Personal Brand Social Media Specialist to build and manage the online presence of Ben Sealey – The B2B Builder, a leading B2B Growth Specialist in Australia.
Ben is growing his brand across LinkedIn, Instagram, and Facebook, with a powerful and engaging voice focused on helping B2B businesses go from "Bland to Breakthrough".
This role is perfect for someone who has built personal brands for CEOs, founders, or thought leaders and understands how to craft content that builds authority, trust, and engagement. You’ll be posting 3 times per day, coordinating with Ben’s Executive Assistant and creative team, and becoming the voice behind his daily digital presence.
Hours: Full-time (8am–5pm AEST)
Remote: Must be available during Sydney working hours
Platforms: LinkedIn, Instagram, Facebook
Key Responsibilities:
Strategize and draft high-impact social content based on Ben’s brand personality


Manage a rolling 4-week content calendar (3x daily posts)


Curate and brief visuals and videos using content captured by Ben and the team


Post and schedule content; manage engagement and inbound messages


Understand and communicate Ben’s personality and tone of voice across all touchpoints


Use metrics to optimize future content and campaign performance


You Must Have:
Excellent written English and a strong sense of tone and storytelling


Proven results in personal brand building (especially for B2B or high-level professionals)


Mastery of LinkedIn, Facebook, Instagram growth strategies


Experience working with creative assets and briefing designers or editors


Familiarity with terms like ROI, SEO, ABM, and content funnels


Hunger for creating influence and driving visibility


This is not a VA or generalist content role. This is for a true personal brand strategist and executor who knows how to turn content into influence.
To apply, please include:
Examples of personal brands you’ve helped grow


A short note on how you would approach building the Ben Sealey brand (see PDF reference)


Your favourite personal branding strategy and why