Comprehensive Review Management Strategy

Job ID: 40103394

Budget: ₹12,500 – ₹37,500 INR

I need an online-reputation specialist who can take full ownership of review management across the channels that matter most to my brand. Our public feedback currently lives on Google My Business as well as community-driven spaces such as Facebook, Instagram, Quora and Reddit. While Yelp or TripAdvisor aren’t priorities right now, it would be helpful if you are comfortable expanding into them later.

Here’s exactly what I’m looking for:

• Respond to reviews
Craft timely, personable replies inside Google My Business and each social platform’s native interface (Facebook Business Suite, Instagram comments, Quora threads, Reddit posts). Tone must stay consistent with our brand voice guidelines, which I’ll provide.

• Generate new, positive reviews
Design and execute lightweight outreach campaigns—email prompts, QR codes at point-of-sale, social call-to-action posts—to encourage satisfied customers to leave authentic feedback. I’d like to see a brief outline of the funnel you prefer: timing, copy style, and the tools you’ll use (e.g., Mailchimp, Zapier, ShortStack).

• Analyze review trends
Set up a simple dashboard (Google Data Studio, Tableau or similar) that pulls review counts, star averages and sentiment keywords every week. A concise report—with highlights, risks and recommended tweaks—should land in my inbox each month.

Acceptance criteria
1. First two weeks: all existing unanswered reviews receive brand-approved responses.
2. End of month one: at least 15% increase in 4- and 5-star reviews on Google My Business.
3. Month-to-month: deliver the trend report by the 5th working day and present key insights in a 15-minute Loom video.

If this scope fits your expertise, let me know which tools you prefer for monitoring and outreach, and share one example where your work directly improved a client’s public rating.