Comprehensive Digital Marketing for Housing Firm
Budget: ₹12,500 – ₹37,500 INR
Tick Boxes Management Pvt. Ltd. is a tech-enabled housing-society management company in Mumbai, and I need an expert partner who can own every facet of our online footprint. The immediate mandate is to raise brand awareness, with lead generation and engagement following naturally from that lift.
Scope of work
Our three core pillars are SEO, Performance Marketing and Social Media Management. You will optimise the site for key “society management” and “facility automation” searches, launch data-driven ad campaigns across Google Ads and Meta platforms, and keep our Facebook, Instagram and LinkedIn feeds active with thumb-stopping creative. Graphic design and short-form video editing are already available in-house; I’m happy to integrate your creative process with our designers or have you drive it end-to-end—whichever yields the strongest results.
Key activities
• Technical and on-page SEO audit with priority fixes
• Ongoing keyword research, content briefs and link-building outreach
• Performance campaigns: search, display, remarketing and paid social, with clear ROAS targets
• Content calendar, copywriting and community management for the three priority channels
• Weekly optimisation using Google Analytics 4, Search Console, Meta Business Suite and LinkedIn Campaign Manager
Deliverables & cadence
1. 30-day rollout plan within the first week
2. Monthly content calendar and ad creative set, approved at least five days before launch
3. Bi-weekly performance dashboard covering impressions, reach, CTR, CPL and share of voice
4. End-of-quarter strategy review with next-steps roadmap
Acceptance criteria
• 20% increase in organic branded searches by end of quarter one
• Consistent month-on-month growth in social reach (minimum 15%) and engagement (minimum 10%)
• Documented test-and-learn framework for paid media with at least three new experiments per month
If you have a proven track record in scaling SaaS or property-tech brands using the tools above, let’s get started.
Scope of work
Our three core pillars are SEO, Performance Marketing and Social Media Management. You will optimise the site for key “society management” and “facility automation” searches, launch data-driven ad campaigns across Google Ads and Meta platforms, and keep our Facebook, Instagram and LinkedIn feeds active with thumb-stopping creative. Graphic design and short-form video editing are already available in-house; I’m happy to integrate your creative process with our designers or have you drive it end-to-end—whichever yields the strongest results.
Key activities
• Technical and on-page SEO audit with priority fixes
• Ongoing keyword research, content briefs and link-building outreach
• Performance campaigns: search, display, remarketing and paid social, with clear ROAS targets
• Content calendar, copywriting and community management for the three priority channels
• Weekly optimisation using Google Analytics 4, Search Console, Meta Business Suite and LinkedIn Campaign Manager
Deliverables & cadence
1. 30-day rollout plan within the first week
2. Monthly content calendar and ad creative set, approved at least five days before launch
3. Bi-weekly performance dashboard covering impressions, reach, CTR, CPL and share of voice
4. End-of-quarter strategy review with next-steps roadmap
Acceptance criteria
• 20% increase in organic branded searches by end of quarter one
• Consistent month-on-month growth in social reach (minimum 15%) and engagement (minimum 10%)
• Documented test-and-learn framework for paid media with at least three new experiments per month
If you have a proven track record in scaling SaaS or property-tech brands using the tools above, let’s get started.