Competitor Social Media Audit

The project requires conducting a competitive analysis focused on social media marketing by examining the social media presence of a chosen business across multiple platforms, assessing the performance of their owned media such as Instagram, and comparing these efforts to a competing business. This includes analyzing content performance over the last 90–100 days, identifying which posts received the highest engagement, and determining which platforms are most effective and why. Additionally, the project involves evaluating the impact of tactics such as paid media, influencer partnerships, user-generated content, captions, and hashtags on user interaction. Based on these findings, the final task is to provide recommendations, propose future content strategies for the business, and suggest additional social media marketing approaches grounded in course learnings.