CEO Social Media Management
Budget: ₹1,500 – ₹12,500 INR
Final Scope of Work (SOW): Personal Branding & Organic Social Media Growth for CEO (LinkedIn & Twitter/X)
Client: Nilesh Sharma — CEO, QVC Exports Limited | Trafasa | Proquro
Platforms: LinkedIn & Twitter/X
Pilot Project Duration: One Month (Can be extended to six months)
Objective: Build a powerful global personal brand, create high-quality content, organically grow followers, and connect with business leaders worldwide.
1. Personal Branding & Growth Strategy
The vendor must create a complete 90-day personal branding plan including:
• Positioning the CEO as a thought leader in:
• Ferro Alloys, Metals, Mining & Commodities
• B2B Marketplace & International Trading (Trafasa)
• B2B SaaS & Procurement Automation (Proquro)
• Supply Chain, EXIM, Industrial Procurement
• Technology, Automation & AI in Business
• Tone of voice + storytelling strategy
• CEO positioning framework
• 30-day content & growth roadmap
2. Profile Optimization (Mandatory)
LinkedIn
• Rewrite headline
• Rewrite About section + achievements
• Optimize Experience section highlighting CEO roles
• Add Featured section: articles, interviews, achievements
• Design professional cover banner with company branding
• Optimize SEO keywords for ranking:
• CEO, B2B SaaS, Ferro Alloys, Marketplaces, Procurement Automation, AI, Global Trade
Twitter/X
• Rewrite bio with industry keywords
• Design header banner
• Set up pinned tweet
• Optimize keywords, hashtags, and SEO
3. Content Strategy & Creation
Vendor must independently create 100% original content on:
Mandatory Content Themes
1. B2B SaaS & Procurement Automation (Proquro)
2. B2B Marketplace & Global B2B Trading (Trafasa)
3. Ferro Alloys, Metals, Mining & Commodities (QVC)
4. Supply Chain, EXIM & Global Trade
5. Industrial Procurement Systems & Automation
6. Technology & Artificial Intelligence in Business
7. Leadership, entrepreneurship, CEO insights
Weekly Content Deliverables
• LinkedIn: 5–7 high-quality posts/week
• Twitter/X: 11 posts/week
• Reels/Videos: 2 per week
• Carousels: 2 per week
• Graphics & Visuals: Quote cards, infographics, charts
• Video Editing: Subtitles, transitions, B-roll, branding
• Animated Podcast Clips: 2 per month (On B2B SaaS, Procurement)
• Weekly Content Calendar
4. Research, Web Scraping & Industry Intelligence
Vendor must conduct full research and scrape publicly available data from:
• QVC Exports Limited website
• Trafasa marketplace website
• Proquro SaaS platform website
• Global ferro alloy & steel news
• Commodity markets & trade analysis
• Tech & AI industry news
• Procurement & supply chain trends
• Competitor analysis
Convert research into:
• Industry reports
• Trend summaries
• Infographics
• Insight posts
• Data-based threads
5. Social Media Management
• Daily scheduling
• Daily engagement with relevant posts
• Maintain consistency with CEO voice
• Respond to comments/messages (with approval)
• Weekly analytics tracking
• Monthly performance & insights report
• Monthly strategy recalibration
6. Organic Growth Target (Mandatory)
Growth must be REAL and ORGANIC only (no bots, no paid followers, no paid promotions).
Target Growth
• LinkedIn: +3,000 followers in 3 months (1,000/month)
• Twitter/X: +3,000 followers in 3 months (1,000/month)
Growth techniques required:
• Targeted engagement
• Commenting under top voices
• Participating in global conversations
• Algorithm-optimized posting
• Industry hashtags & communities
• Network outreach
7. Networking With Global Business Leaders (Mandatory)
Vendor must actively grow the CEO’s high-value network.
LinkedIn
• Identify and connect with:
• Fortune 500 CEOs
• Unicorn startup founders
• Global procurement & supply chain leaders
• Metal & mining industry leaders
• SaaS founders & VCs
• International trade & commodity experts
• Engage with their content regularly
• Maintain a target list of business influencers
• Position CEO in high-value conversations
Twitter/X
• Follow global top voices:
• Tech & AI leaders
• Commodity analysts
• Economists & business voices
• Supply chain experts
• SaaS founders
• Engage with their tweets daily
• Join trending discussions in target sectors
8. Weekly Deliverables Summary
• 5 LinkedIn posts
• 11 Twitter/X posts
• 2 video reels
• Weekly content calendar
• Daily engagement & networking
• Web scraping tasks
• Trend monitoring
• Industry insights
9. Monthly Deliverables
• Detailed analytics report
• Growth performance sheet
• Competitor analysis
• Strategy update
• List of high-value people connected during the month
10. Vendor Requirements
• Experience with CXO/CEO personal branding
• Excellent English content writing skills
• Strong research ability
• Deep understanding of:
• B2B SaaS
• B2B marketplaces
• Procurement tech
• Ferro alloys & metals
• AI & business technology
• Graphic design + video editing
• Independence & proactive execution
• NDA compliance
11. Engagement Terms
• Minimum duration: 3 months (May begin with 30 day Trial)
• Monthly retainer
• Weekly review call
• NDA required
12. Please Include answers to the following Questions in your quoter:
1. Share 3 examples of CEO personal branding work you’ve done.
2. Have you grown a LinkedIn or Twitter account by 1000 followers/month organically?
3. Do you understand B2B SaaS, procurement, ferro alloys, or global trade? Explain.
4. How will you achieve 3000 followers in 3 months?
5. What tools do you use for scheduling & analytics?
6. Share 3 sample posts or carousels you have created.
7. Describe your process for research and web scraping.
8. Are you able to work independently with minimal instructions?
9. What is your proposed monthly retainer fee
13. Sample Weekly Content Calendar
Monday
• LinkedIn: Industry Insight (Ferro alloys / SaaS / AI)
• Twitter: 3 short insights
• Reel: Quick CEO tip
Tuesday
• LinkedIn: Carousel (B2B marketplace / procurement tech)
• Twitter: 2 tweets on EXIM & global trade
Wednesday
• LinkedIn: Leadership/CEO mindset post
• Twitter: 3 tweets on AI in business
Thursday
• LinkedIn: Video/Reel (Procurement automation / SaaS)
• Twitter: 2 industry threads
Friday
• LinkedIn: Commodity/market update
• Twitter: 2–3 tweets, networking comments
Saturday
• LinkedIn: Storytelling post
• Twitter: 2 tweets
Sunday
• Weekly analytics + plan
• Engagement & networking
⸻
Confidentiality
• The freelancer shall not disclose any business, financial, or strategic information related to QVC, Trafasa, or Proquro.
Original Content
• All content must be 100% original and created by the freelancer.
Non-Use of Bots
• Any form of bot-generated followers or engagement is prohibited.
Ownership
• All content, scripts, graphics, and videos become the property of the client.
Performance Clause
• Must target 1000 additional followers per month on each platform.
Consistency, a crisp writing style, and familiarity with LinkedIn and Twitter analytics tools are essential. If this cadence and content mix sound clear, we can get started right away.
YOUR QUOTE MUST BE FULFILLING ALL THE ABOVE REQUIREMENTS> ANY PARTIAL PROPOSAL SHALL NOT BE ACCEPTED.
Client: Nilesh Sharma — CEO, QVC Exports Limited | Trafasa | Proquro
Platforms: LinkedIn & Twitter/X
Pilot Project Duration: One Month (Can be extended to six months)
Objective: Build a powerful global personal brand, create high-quality content, organically grow followers, and connect with business leaders worldwide.
1. Personal Branding & Growth Strategy
The vendor must create a complete 90-day personal branding plan including:
• Positioning the CEO as a thought leader in:
• Ferro Alloys, Metals, Mining & Commodities
• B2B Marketplace & International Trading (Trafasa)
• B2B SaaS & Procurement Automation (Proquro)
• Supply Chain, EXIM, Industrial Procurement
• Technology, Automation & AI in Business
• Tone of voice + storytelling strategy
• CEO positioning framework
• 30-day content & growth roadmap
2. Profile Optimization (Mandatory)
• Rewrite headline
• Rewrite About section + achievements
• Optimize Experience section highlighting CEO roles
• Add Featured section: articles, interviews, achievements
• Design professional cover banner with company branding
• Optimize SEO keywords for ranking:
• CEO, B2B SaaS, Ferro Alloys, Marketplaces, Procurement Automation, AI, Global Trade
Twitter/X
• Rewrite bio with industry keywords
• Design header banner
• Set up pinned tweet
• Optimize keywords, hashtags, and SEO
3. Content Strategy & Creation
Vendor must independently create 100% original content on:
Mandatory Content Themes
1. B2B SaaS & Procurement Automation (Proquro)
2. B2B Marketplace & Global B2B Trading (Trafasa)
3. Ferro Alloys, Metals, Mining & Commodities (QVC)
4. Supply Chain, EXIM & Global Trade
5. Industrial Procurement Systems & Automation
6. Technology & Artificial Intelligence in Business
7. Leadership, entrepreneurship, CEO insights
Weekly Content Deliverables
• LinkedIn: 5–7 high-quality posts/week
• Twitter/X: 11 posts/week
• Reels/Videos: 2 per week
• Carousels: 2 per week
• Graphics & Visuals: Quote cards, infographics, charts
• Video Editing: Subtitles, transitions, B-roll, branding
• Animated Podcast Clips: 2 per month (On B2B SaaS, Procurement)
• Weekly Content Calendar
4. Research, Web Scraping & Industry Intelligence
Vendor must conduct full research and scrape publicly available data from:
• QVC Exports Limited website
• Trafasa marketplace website
• Proquro SaaS platform website
• Global ferro alloy & steel news
• Commodity markets & trade analysis
• Tech & AI industry news
• Procurement & supply chain trends
• Competitor analysis
Convert research into:
• Industry reports
• Trend summaries
• Infographics
• Insight posts
• Data-based threads
5. Social Media Management
• Daily scheduling
• Daily engagement with relevant posts
• Maintain consistency with CEO voice
• Respond to comments/messages (with approval)
• Weekly analytics tracking
• Monthly performance & insights report
• Monthly strategy recalibration
6. Organic Growth Target (Mandatory)
Growth must be REAL and ORGANIC only (no bots, no paid followers, no paid promotions).
Target Growth
• LinkedIn: +3,000 followers in 3 months (1,000/month)
• Twitter/X: +3,000 followers in 3 months (1,000/month)
Growth techniques required:
• Targeted engagement
• Commenting under top voices
• Participating in global conversations
• Algorithm-optimized posting
• Industry hashtags & communities
• Network outreach
7. Networking With Global Business Leaders (Mandatory)
Vendor must actively grow the CEO’s high-value network.
• Identify and connect with:
• Fortune 500 CEOs
• Unicorn startup founders
• Global procurement & supply chain leaders
• Metal & mining industry leaders
• SaaS founders & VCs
• International trade & commodity experts
• Engage with their content regularly
• Maintain a target list of business influencers
• Position CEO in high-value conversations
Twitter/X
• Follow global top voices:
• Tech & AI leaders
• Commodity analysts
• Economists & business voices
• Supply chain experts
• SaaS founders
• Engage with their tweets daily
• Join trending discussions in target sectors
8. Weekly Deliverables Summary
• 5 LinkedIn posts
• 11 Twitter/X posts
• 2 video reels
• Weekly content calendar
• Daily engagement & networking
• Web scraping tasks
• Trend monitoring
• Industry insights
9. Monthly Deliverables
• Detailed analytics report
• Growth performance sheet
• Competitor analysis
• Strategy update
• List of high-value people connected during the month
10. Vendor Requirements
• Experience with CXO/CEO personal branding
• Excellent English content writing skills
• Strong research ability
• Deep understanding of:
• B2B SaaS
• B2B marketplaces
• Procurement tech
• Ferro alloys & metals
• AI & business technology
• Graphic design + video editing
• Independence & proactive execution
• NDA compliance
11. Engagement Terms
• Minimum duration: 3 months (May begin with 30 day Trial)
• Monthly retainer
• Weekly review call
• NDA required
12. Please Include answers to the following Questions in your quoter:
1. Share 3 examples of CEO personal branding work you’ve done.
2. Have you grown a LinkedIn or Twitter account by 1000 followers/month organically?
3. Do you understand B2B SaaS, procurement, ferro alloys, or global trade? Explain.
4. How will you achieve 3000 followers in 3 months?
5. What tools do you use for scheduling & analytics?
6. Share 3 sample posts or carousels you have created.
7. Describe your process for research and web scraping.
8. Are you able to work independently with minimal instructions?
9. What is your proposed monthly retainer fee
13. Sample Weekly Content Calendar
Monday
• LinkedIn: Industry Insight (Ferro alloys / SaaS / AI)
• Twitter: 3 short insights
• Reel: Quick CEO tip
Tuesday
• LinkedIn: Carousel (B2B marketplace / procurement tech)
• Twitter: 2 tweets on EXIM & global trade
Wednesday
• LinkedIn: Leadership/CEO mindset post
• Twitter: 3 tweets on AI in business
Thursday
• LinkedIn: Video/Reel (Procurement automation / SaaS)
• Twitter: 2 industry threads
Friday
• LinkedIn: Commodity/market update
• Twitter: 2–3 tweets, networking comments
Saturday
• LinkedIn: Storytelling post
• Twitter: 2 tweets
Sunday
• Weekly analytics + plan
• Engagement & networking
⸻
Confidentiality
• The freelancer shall not disclose any business, financial, or strategic information related to QVC, Trafasa, or Proquro.
Original Content
• All content must be 100% original and created by the freelancer.
Non-Use of Bots
• Any form of bot-generated followers or engagement is prohibited.
Ownership
• All content, scripts, graphics, and videos become the property of the client.
Performance Clause
• Must target 1000 additional followers per month on each platform.
Consistency, a crisp writing style, and familiarity with LinkedIn and Twitter analytics tools are essential. If this cadence and content mix sound clear, we can get started right away.
YOUR QUOTE MUST BE FULFILLING ALL THE ABOVE REQUIREMENTS> ANY PARTIAL PROPOSAL SHALL NOT BE ACCEPTED.