Boost Brand on Facebook & Instagram
Budget: $15 – $25 USD
My business needs consistent, on-brand management of our Facebook and Instagram accounts to expand visibility and recognition. The assignment covers everything from planning through performance tracking:
– Strategy & Scheduling
• Develop a monthly content calendar that aligns with current campaigns and brand voice.
• Use Meta Business Suite (or a comparable scheduler such as Hootsuite) to ensure timely publishing.
– Content Production
• Design scroll-stopping graphics and images.
• Shoot or repurpose short-form videos/Reels that suit each platform natively.
• Write engaging captions, hashtags, and CTAs that reinforce our brand story and tone.
– Community & Growth
• Monitor comments, messages, and brand mentions; respond promptly to foster trust.
• Identify trending topics and relevant hashtags to widen organic reach.
– Reporting & Optimization
• Provide a concise monthly report summarizing reach, impressions, follower growth, and top-performing posts.
• Recommend adjustments for the following month based on those insights.
Success for me means a noticeable lift in brand awareness—more impressions, shares, and positive interactions—rather than hard sales metrics. Please be comfortable working with Adobe Creative Suite or Canva for visuals and basic editing tools for video. All produced assets will become our property once approved.
– Strategy & Scheduling
• Develop a monthly content calendar that aligns with current campaigns and brand voice.
• Use Meta Business Suite (or a comparable scheduler such as Hootsuite) to ensure timely publishing.
– Content Production
• Design scroll-stopping graphics and images.
• Shoot or repurpose short-form videos/Reels that suit each platform natively.
• Write engaging captions, hashtags, and CTAs that reinforce our brand story and tone.
– Community & Growth
• Monitor comments, messages, and brand mentions; respond promptly to foster trust.
• Identify trending topics and relevant hashtags to widen organic reach.
– Reporting & Optimization
• Provide a concise monthly report summarizing reach, impressions, follower growth, and top-performing posts.
• Recommend adjustments for the following month based on those insights.
Success for me means a noticeable lift in brand awareness—more impressions, shares, and positive interactions—rather than hard sales metrics. Please be comfortable working with Adobe Creative Suite or Canva for visuals and basic editing tools for video. All produced assets will become our property once approved.