Australian Facebook & Instagram Manager
Budget: $30 – $250 AUD
I manage several brands operating in the Australian market—specifically in technology, beauty, mortgage, and accounting—and I’m ready to hand over day-to-day social media and paid-ads execution. Your core playground will be Facebook and Instagram, so deep familiarity with Meta Business Suite, Ads Manager, and the nuances of Australian targeting, bidding, and compliance is essential.
The brief in a nutshell
• Develop and refine a unified yet brand-specific strategy that balances promotional pushes, educational storytelling, and pure engagement pieces.
• Draft, design, schedule, and monitor all content—static, video, Stories, Reels—maintaining each brand’s voice while meeting industry regulations (particularly important for the Mortgage and Accounting pages).
• Build, launch, and optimise paid campaigns that drive conversions and measurable ROI.
• Pull actionable insights from native analytics or third-party dashboards, then adjust creative, copy, audience segments, and spend accordingly.
Key deliverables I’ll look for each month
1. A content calendar per brand, signed off before publishing.
2. Ad sets with clear objectives, target audiences, and budget allocations, plus split-test plans.
3. A concise performance report outlining reach, engagement, CTR, CPA/CPL, and next-step recommendations.
If you’ve already scaled Aussie Facebook or Insta accounts, especially across multiple verticals, I’d love to see real examples or brief case studies. Canva, Hootsuite, Buffer, or equivalent experience is a bonus but not mandatory if you have your own streamlined workflow.
Let me know your proposed workflow, typical turnaround times, and any questions about brand guidelines or compliance. I’m keen to find a partner who can hit the ground running and grow with each of these businesses.
The brief in a nutshell
• Develop and refine a unified yet brand-specific strategy that balances promotional pushes, educational storytelling, and pure engagement pieces.
• Draft, design, schedule, and monitor all content—static, video, Stories, Reels—maintaining each brand’s voice while meeting industry regulations (particularly important for the Mortgage and Accounting pages).
• Build, launch, and optimise paid campaigns that drive conversions and measurable ROI.
• Pull actionable insights from native analytics or third-party dashboards, then adjust creative, copy, audience segments, and spend accordingly.
Key deliverables I’ll look for each month
1. A content calendar per brand, signed off before publishing.
2. Ad sets with clear objectives, target audiences, and budget allocations, plus split-test plans.
3. A concise performance report outlining reach, engagement, CTR, CPA/CPL, and next-step recommendations.
If you’ve already scaled Aussie Facebook or Insta accounts, especially across multiple verticals, I’d love to see real examples or brief case studies. Canva, Hootsuite, Buffer, or equivalent experience is a bonus but not mandatory if you have your own streamlined workflow.
Let me know your proposed workflow, typical turnaround times, and any questions about brand guidelines or compliance. I’m keen to find a partner who can hit the ground running and grow with each of these businesses.